terms

Question 1

Syntax

Answer 1

the arrangement of words and phrases to create well-formed sentences in a language.

Question 2

Declarative sentence

Answer 2

a type of sentence in the form of a statement

Question 3

Interrogative sentence

Answer 3

a type of sentence in the form of a question

Question 4

Imperative sentence

Answer 4

a type of sentence in the form of a command

Question 5

Exclamatory sentence

Answer 5

a type of sentence emphatically expressing emotion

Question 6

Deliberative Questions

Answer 6

e.g. “What should I/you /we do?”

Question 7

Lexis

Answer 7

the words in a language

Question 8

Lexical or Semantic Field

Answer 8

Lexical field is the way of organizing related words and expressions into a system which shows their relationship to one another. For example, father, mother, uncle, and aunt,… belong to one lexical field. E.g “The lexical field of animals created through the verbs “roaring, biting and snuffling” enhanced the……”

Question 9

Compound noun

Answer 9

made by joining whole words together, rather than parts of words. E.g.postman, website

Question 10

Connotation

Answer 10

meanings associated with words

Question 11

Denotation

Answer 11

literal meaning of word

Question 12

Synthetic Personalisation

Answer 12

artificially constructs the sense that the text is addressing individual readers.

Question 13

Synthetic Sisterhood

Answer 13

the ‘false friendship’ created in magazines aimed at females

Question 14

Portmanteau

Answer 14

a word blending the sounds and combining the meanings of two others, for example motel or brunch.

Question 15

Neologism

Answer 15

a new word

Question 16

Adjacency

Answer 16

when the word is next to its visual representation e.g. the word ‘Muscles’ is next to the physical representation in the abs of the model.

Question 17

Paralanguage/Pragmatics

Answer 17

the non-lexical component of communication by speech, for example intonation, pitch and speed of speaking, hesitation noises, gesture, and facial expression.

Question 18

Elision

Answer 18

the omission of a sound or syllable when speaking (as in I’m, let’s ). Or Max for Maximum

Question 19

typography

Answer 19

the ‘look’ of the text – font style, size, colour

Question 20

Grapho-semantics

Answer 20

connotations for pictures e.g. a snowflake = cold

Question 21

Triadic structure

Answer 21

pattern of 3, rule of three

Question 22

Synecdoche

Answer 22

a part used to represent the whole, e.g. ‘the eyes’ to represent the audience

Question 23

Metonymy

Answer 23

when one whole thing (not a part) represents something closely associated with it; for example, ‘ the crown’ representing the king

Question 24

Interjection

Answer 24

n interjection is a word or expression that occurs as an utterance on its own and expresses a spontaneous feeling or reaction. E.g. Wow! Cool! Sh!! Awesome! Yuck!

Question 25

ethos

Answer 25

credibility of the author/speaker to persuade

Question 26

pathos

Answer 26

manipulating emotions to persuade

Question 27

logos

Answer 27

using logic to persuade

Question 28

kairos

Answer 28

using urgency of action/time to persuade e.g. time is running out….only 4 more days left…

Question 29

plosive alliteration

Answer 29

repetition of p and b sounds

Question 30

sibilance

Answer 30

repetition of s sounds

Question 31

dental alliteration

Answer 31

repetition of d and t sounds

Question 32

guttural alliteration

Answer 32

repetition of g, r and c sounds

Question 33

fricative alliteration

Answer 33

repetitions of f, ph, and v sounds

Question 34

pejorative

Answer 34

pejorative or slur is a word or grammatical form expressing a negative or a disrespectful connotation, a low opinion, or a lack of respect toward someone or something. It is also used to express criticism, hostility, or disregard. Can also be used as “The pejorative sentence…” or “The pejorative tone…”.

Question 35

initialism

Answer 35

an abbreviation consisting of initial letters pronounced separately (e.g. BBC )

Question 36

acronym

Answer 36

an abbreviation formed from the initial letters of other words and pronounced as a word e.g. NASA, AMPRAP