Overall Important things

Question 1

What are the three different messages when we communication

Answer 1

1. what is main
2. what is said
3. how it is interpreted

Question 2

Steps of communication

Answer 2

1. writer decides on a message
2. encode a message
3. transmutation
4. receive the message
5. decode
6. interperate

Question 3

influences on encoding and interpretation

Answer 3

values

past experiences

Question 4

multivocality

Answer 4

is the idea that messages are ‘many voiced’ and there never only one way of interpreting a text.
Texts don’t transmit meaning because meaning is understood in different ways due to context (time and place) and values

Question 5

Important 3 thing to remember and outline in introduction

Answer 5

context
audience
purpose

Question 6

ethos

Answer 6

an appeal to authority and credibility - therefore trustworthy to reader.
achieved through: jargon, reminding audience of you position ‘as a doctor’

Question 7

pathos

Answer 7

appealing to emotions of the audience
achieved through: descriptive language and imagery, identify values and emotions that relate to audience, personal stories

Question 8

Logos

Answer 8

through logic

achieved through: research and stats, logical processes

Question 9

high modality

Answer 9

is being certain and sure of something

Question 10

low modality

Answer 10

being unsure of something

Question 11

marked modality

Answer 11

use of modal descriptive words

Question 12

unmarked modality

Answer 12

not using modal words to show modality