Terminology: VE key terms

Question 1

Connotation

Answer 1

• inferences/personal thoughts
• what you think about a symbol or text
• below the surface

Question 2

Denotation

Answer 2

• no inferences

- just identifying the contents

Question 3

what does FAIR stand for?

Answer 3

F - form
A - audience
I - institution
R - representation

Question 4

Audience profiling.

• Psychographic (eg?)
• Demographic (e.g?)

Answer 4

Psychographic - what you can control
(eg: body image, knowledge, religion, style)
Demographic - what you usually can’t control
(eg: race, gender, personality)

Question 5

Social class categorisation (ABC1C2DE)

Answer 5

A- upper class- highly trained pros(doctor,lawyer)
B- middle class- managerial, teachers, uni grads
C1- lower middle - white collar(office, admin,supervisor)
C2-skilled working - blue collars(mechanic, plumber)
D- unskilled manual workers - labourers
E- non working - unemployed, retired, students

Question 6

Maslows hierarchy of needs

Answer 6

TOP
-self actualisation - luxury
-esteem needs - accomplishment 
-belonging/love/friendship/relations
-safety needs, security
-basic/physiological needs, water, food, shelter, sleep
BOTTOM

Question 7

Ideology

Answer 7

• the values, beliefs and ideas that guide our lives

- ‘study of ideas’

Question 8

personal ideologies

Answer 8

religion/political beliefs

Question 9

Dominant ideologies

Answer 9

• ideas that the majority of people follow and believe within society
• not fixed, can change over time (e.g:gender roles)

Question 10

stereotypes

Answer 10

widely circulated ideas or assumptions about particular individuals or groups

Question 11

stereotype - disadvantage

Answer 11

• makes us ignore differences between individuals