Institutions Flashcards
1
Q
High brow institution
A
- facts are paramount
- professional
- highly educated/sophisticated
- respected journalist
2
Q
Low-Brow
A
- less intellect, less educated
- less sophisticated
- gossip magazines, reality shows
3
Q
public-service broadcasting?
eg?
A
- media outlets: prime goal is public service and engaging the citizen
- eg: BBC, itv, channel 4&5
4
Q
BBC
how many channels?
A
- nine national channels
5
Q
ITV
reach?
speciality?
associated people?
A
- reaches 41.3m a week
- family weekend entertainment
- dramas/soaps
- ant&dec, simon cowell
6
Q
BBC2
speciality?
audience type? (eg: class?)
A
- sophisticated, intelectual
- high brow audience
- high social class (A/B)
7
Q
Gatekeeping
A
- Process of filtering information prior to dissemination.
- usually done by editor
- way for institutions to control the flow of information
8
Q
four ways news can be bias
A
- through selection and omission
- through placement
- by headline
- by photos, captions and camera angles
9
Q
BBC audience share
A
-21.46% audience share
10
Q
bbc genre
A
- mixed genre
- all audiences
11
Q
bbc ethos/aim
A
educate, entertain,innovate,create
12
Q
bbc 2 ethos
A
- ETHOS: educate/stimulate/inform/ witty
13
Q
‘we’ media
A
the audience play an active role in the process of collecting/reporting/analysing content
14
Q
brand image
A
how a brand/institution comes across to the audience
- the logo, tagline etc reflect values
15
Q
UGC
A
user generated content - media created by consumers
