Terminology

Question 1

Conventions

Answer 1

What we expect to see in a certain genre

Question 2

Hybrid genre

Answer 2

When a film has 2 genres

Question 3

Representation

Answer 3

How the world is presented to us through media

Question 4

Mediation

Answer 4

Process by which the media represent people or events in a certain way to get their message across

Question 5

Positive and Negative representations

Answer 5

The representations that portray groups of people in a positive or negative light

Question 6

Primary audience

Answer 6

Audiences you are specifically targeting. Age, gender etc

Question 7

Secondary audience

Answer 7

Friends, partners of the primary audience

Question 8

Demographic

Answer 8

Specific information about e part of the audience e.g. Males aged 15-20

Question 9

Institution

Answer 9

The company that makes and owns the publication

Question 10

Sub-genre

Answer 10

Different versions of your main genre

Question 11

Brand reach

Answer 11

How the brand reaches you without having to do anything e.g. Billboards, bus ads

Question 12

Synergy

Answer 12

Brands and institutions working together to share audiences

Question 13

Convergence

Answer 13

More than one function available on the same device

Question 14

Distribution

Answer 14

In marketing, distribution is the process of moving a product from its manufacturing source to the customers

Question 15

Readership

Answer 15

The readers of the magazine

Question 16

Franchise

Answer 16

A collection of media in which several derivative works have been produced from an original work of media

Question 17

Brand identity

Answer 17

The visible elements of a brand (colour, design, logotype etc) that together identify and distinguish the brand in the consumers mind

Question 18

Rebranding

Answer 18

Changing the corporate image

Question 19

Denotation

Answer 19

The first level of analysis - what the audience can visually see on the page

Question 20

Intertextuality

Answer 20

Refers to the process of creating references to any kind of media text via another media text

Question 21

Tie-ins

Answer 21

A connection or association