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Sorry Lara: Comportamiento del consumidor > Tema 2: La carencia, la necesidad y la motivación > Flashcards

Tema 2: La carencia, la necesidad y la motivación Flashcards

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Sorry Lara: Comportamiento del consumidor (14 decks)

Tema 1: Estudio del comportamiento del consumidor

Tema 2: La carencia, la necesidad y la motivación

Tema 3: La percepción

Tema 4: Las actitudes

Tema 5: El aprendizaje

Tema 6: La personalidad

Tema 7: La cultura

Tema 8: Las clases sociales

Tema 9: Los grupos sociales

Tema 10: Factores demográficos y económicos

Tema 11: Investigación del consumidor

Tema 13: Tendencias de consumo

Tema 14: Marco legal de la actuación del consumidor

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