Telecommunications/Marketing Flashcards
Telemarketing Sales Rule (TSR)
who it applies to
sellers (provide offers in exchange for consideration)
telemarketers (initiates and receives phone calls)
TSR
do not call registry
must access registry and obtain # listed in area code prior to making any solicitation calls o consumers in such area code
must pay annual fee for each area code to access #
list is updated every 31 days
TSR
do not call registry safe harbor
not in violation if have
- establish/implemented written procedure honoring customers do not call wishes
- trained personnel and assisting entities to comply with procedures
- have own do not call list or use copy of updated registry
- person hired to monitor and enforce compliance with procedures
- call is in error
TSR
no abusive calls
no pattern of unsolicited phone calls that consumer (reasonable) would find coercive or abusive to right of privacy
not abusive if
- express agreement
- established business relationship (transaction within last 18 months or inquiry in last 3 months)
enforcement TSR
FTC and FCC federally
state attorney general (50,120/improper call)
preemption TSR
preemption for state email marketing laws
no preemption for state telemarketing laws
Telephone Consumer Protection Act of 1991 (TCPA)
who it applies to
person that uses automatic phone dialing system (stores # and dials) to make
1. phone solicitation
2. unsolicited advertisements
TCPA
prohibited calls
- emergency phone lines
- guest/patient room in hospital, health care facility, elderly home etc
- cell phone or device that would charge fee to user
TCPA
prohibitions
- use system to call 2 or more lines of multiline business at same time
- calling number to see if its fax or voice line
TCPA
junk fax prevention act of 2005
any unsolicited ads sent by fax are prohibited unless
- established business relationship
- obtained number through voluntary communication in business relationship
- obtained # through public distribution of fax by recipient
if fall within exception must have notice on 1st page explaining opt out right of future ads and how to do so cost free 24/7 (honor within 30 days)
TCPA enforcement
must be brought in federal courts
FCC or state attorney (within notice to FCC)
private right of action
TSR and TCPA call guidelines
- residence only between 8am-9pm unless prior consent
- no threats or abuse
- prompt oral disclosure call is to sell goods and of natural of goods/services
- verifiable authorization for payments other than by credit/debit
- no call abandonment
- no prerecorded messages (robocalls)
- use caller ID that is accurate
- keep records (2 years)
TSR and TCPA call guidelines
call abandonment
no call abandonment may be made (not connected with live representative within 2 seconds of completed greeting)
unless:
1. use tech that no more than 3% of calls will be abandoned during 30 day period or 1 calling campaign
2. let phone ring 4x or 15 seconds
3. prerecorded message states live representative is unavailable
TSR and TCPA call guidelines
robocalls
no robocalls (prerecorded) unless
- written consent
- outbound made by covered entity/associate under HIPAAs privacy rule
- for info purposes only
if allowed must
- let phone ring for 15+ seconds
- play prerecorded message within 2 seconds once completed
- promptly disclose that person can opt out or be placed on do not call list
Combating Assault of Non-Solicited Port and Marketing Act of 2003 (CAN-SPAM)
what it applies to
- commercial electronic mail messages (primary purpose is to advertise or promote commercial website)
- mobile service commercial messages (messages that go to device used by subscriber)
- transactional/relationship messages (for info, transaction relationship, employment)
CAN-SPAM
requirements
- clear and conspicuous identification it is ad/solicitation
- no false/misleading header or subject line
- clear and conspicuous opt-out opportunity (stop 10 days after request)
- physical postal address
- warning label for sexually oriented material
- access wireless domain registry prior to sending message (30 day grace period for newly added names)
CAN-SPAM
aggravated violations
email address harvesting
automated creation of multiple email accounts
retransmitting commercial emails through automated accounts
CAN-SPAM
enforcement federal
FTC- section 5 (50,120/violation)
prudential regulators (ex. banking institutions)