Technology - Marketing Flashcards
How can we use the internet for marketing?
A business might sell their goods and services via the internet; this is known as e-commerce. The internet can also be used to conduct market research by gathering secondary information from reliable online sources or asking customers to complete an online survey. A business can also place advert banners on websites which they know that their target market are likely to use
How can we use desktop publishing in marketing?
Desktop publishing software can be used to create high-quality, attractive adverts and promotional
materials.
How can we use e-mail in marketing?
A business can use e-mail software to send information about new products and special offers
directly to customers. Customers must consent to the business using their e-mail for this purpose and can get annoyed if they receive too many marketing e-mails from a business.
How can we use smartphone in marketing?
A business might develop a smartphone app which allows customers to browse their product range
and purchase directly through the app (known as m-commerce). The business might offer exclusive
discounts and offers to encourage customers to download and purchase through their app. Push
notifications can also be used to alert customers to new products or offers available via the app.
How can we use databases in marketing.
A database could be used to store customers’ details. They query function can be used to quickly search the database to find customers who meet specified criteria.
