Technology Mapping Flashcards
1
Q
Definition of technology
A
A means to fulfill a human purpose (W. Brian Arthur)
- Is a phenomenon captured and put to use
2
Q
What is the value blueprints?
A
The wide lens
3
Q
The hidden traps
A
???
- Adoption chain risk:
- Co-innovation risk
- Companies who are good at one technology: Only has execution focus.
Companies who has execution, Co-innovation and adoption chain
4
Q
What are the steps to construct a value blueprint (identifying risks)
A
1) Identify customers
2) Identify own project
3) Identify suppliers
4) Identify intermediaries (direct link from B2C)
5) Identify you complementors (stops you before its final on the market, competitors ets)
6) Identify the risks of eco system
