Technology Intelligence

Question 1

Intelligence Framework

Answer 1

Want to make:
Decision making: strategic, tactical, operational
Intelligence needs: PESTEL, Who, what wehn where why how
Actions: identification of opportunities, awareness of threats, assessment of art, profile of trends
Activities: market intelligence, competitive intelligence, technology intelligence
Sources: white, grey balck

Question 1

Identification

Answer 1

The capture and delivery of technological information as part of the process whereby an organisation develops an awareness of technology threats and opportunities.

Question 2

Purpose of Intelligence

Answer 2

Input to corporate planning

Shared technology vision with the ecosystem

Identify technology transitions

Identify investment themes in emerging areas

Invest into individual technologies

Guide academic funding

Collateral effects – Cross-pollination between groups – Employee engagement and development

Question 3

Want Sheet

Answer 3

Name and headline
Context/background: needs and challenges
Killers: out of scope, will fail if
Owners and Support: project, owner
Routes to consider
Must haves: minimum expectations, time-based options
Better ifs: criterial for the ideal solution

Consider:
Do you know, who internally, who externally, who can you pass it on to

Question 4

Roadmapping and Intelligence

Answer 4

where are we now, where do we want to be, how do we get there

To intelligence (what info do we need to collect)
What do we know, what do we not know, what do we need to know

What info do we need to deliver

Question 5

Sources Audit

Answer 5

Patents, internet, university research centres

Personal contacts, academic literature, company reports, market reports, conferences

Inventors, end-users, OEMs

80% of info comes from the centre
The outside ring is unique to the company but not exploited
Structures
Dedicated central units
Inclusion within a central group function
Decentralisation to operational decisions
Diffusion throughout the company

Question 6

Intelligence Awareness/Intelligence Provision

Answer 6

Know/Know: mine
Extract explicit intelligence information from internal

dont know/know: trawl
Make explicit the intelligence info already in-house

know/dont know: target
Monitoring the development of new technologies identifies as relevant for the future

Dont know/dont know: scan
Keeping abreast with any tech developments that could impact the company

Question 7

Technology Expectation Cycle

Answer 7

Innovation trigger: A potential technology breakthrough kicking things off with early proof of concept triggering significant publicity
Peak of Inflated Expectations: early publicity produces a number of success stories- often accompanied by scores of failures
Trough of Disillusionment: Interest wanes as it fails to deliver
Slope of enlightenment: more instances of how the technology can benefit the enterprise start to crystallise and become more widely understood
Plateau of Productivity: mainstream adoption starts to take off.