Technology Based PIM

Question 1

What is the difference between technology push and market pull?

Answer 1

Technology push drives sales of a product/service through promotions and marketing
Market pull is the development of a product based off consumer enquiries

Question 2

What is an example of tech push and market pull advertisement

Answer 2

Technology push: commercials, banners, leaflets, normal adverts
Market pull: Search ads that pop up when consumers search specific things, youtube adds tailored to you, and most targeted advertisement

Question 3

Give an example of a technology push failure

Answer 3

google glasses: these were a modern feat of technology but due to privacy and safety issues, and also the appearance they didnt sell when pushed onto the market and were discontinued

Question 4

Give an example of a technology push succcession

Answer 4

• The post-it note
• The laser
• The microwave oven

Question 5

whats a better method tech push or market pull?

Answer 5

Market pull products have found to have a higher success rate with businesses being more profitable

Question 6

What is the technology and market linking matrix and describe it

Answer 6

This is a 2x2 matrix that has emphasis on need linking on the y-axis and emphasis on technical linking on the x-axis
TL: Weak linking of poor innovation and low need
TR: Highly technological but a lack of need so Technology push
BL: a high emphasis on need but low technical linking so market pull
BR: Strong linking of need and technology which means good innovation potential

Question 7

What does the Roy Rothwell Coupling model tell us

Answer 7

That due to the rapid rate of technology and market change this product-consumer need linking needs to take place at every stage of production to make sure the product still matches with the consumer needs

Question 8

What is need and technical linking

Answer 8

Its looking at how strong the link between a consumer and a new product or service is. If the link is strong then the consumer will need the product

Question 9

Give an example of how a company has changed a product due to the need and technical linking

Answer 9

• Tomato ketchup bottles that are designed to be placed lid down

Question 10

What is technical linking?

Answer 10

Linking technological innovation to a problem to solve it

Question 11

what is the cupcake approach

Answer 11

A fail fast philosophy
-This is about getting a product prototype to market in a fast, cheap and small scale way to see how it flies from immediate customer response

Question 12

What is the downside and upside of the cupcake approach

Answer 12

upside: Cheap, fast, small scale, provide very useful information on the market
Downside: The prototype must be of good enough quality to not just see a tacky product, competitors can see the product

Question 13

what is a roadmap

Answer 13

• a roadmap is used to define a goal and outline the steps and tasks required to achieve the goal

Question 14

what is technology roadmapping

Answer 14

A way of planning a way from where you are to where you want to be to see the technological gaps and outline the steps required to overcome them

Question 15

Explain a technology strategy starting from the commercial perspective:

Answer 15

ISAEP
I - Identify a need/gap
S - select the best technology roadmap to overcome the technical gap
A - Acquire the technology to over come the gap
E - Exploit the technology to gain as much value from it as possible
P - Protect the technological solution with patents
- This circles back since technology quickly becomes outdated and needs replacing to stay competitive

Question 16

Why is the technology strategy model circular?

Answer 16

• Because technology quickly becomes slow and outdated compared to competitors, so in order to stay competitive, organisations must regularly update/replace old technological methods and processes.

Question 17

What is a technology roadmap?

Answer 17

• A flexible planning technique to support strategic and long range planning, by matching short-term and long term goals with specific technology solutions
  or
  The technologies required to realise a product

Question 18

What is a key element of a roadmap that defines it from a list

Answer 18

• A roadmap considers how steps effect and interact with each other rather than just listing the steps needed

Question 19

What is a product roadmap

Answer 19

The full business side of bringing a product to market.

Question 20

Describe a strategic roadmap

Answer 20

This is the entire strategy of running a business which includes many technology roadmaps and product roadmaps required to bring products to market and also find technological solutions to enable this

Question 21

How does teh product and technology roadmap interlink

Answer 21

Product roadmaps define a timeline and steps to realise a product while a technology roadmap will define the timeline to develop teh technologies to realise the product.
Therefore there may be multiple technology roadmaps in a product roadmap

Question 22

What are the 3 uses of Technology roadmaps?

Answer 22

1) It can develop a good understanding of the needs and the technologies required to satisfy those needs
2) It provides a general timeline to help experts forecast technology developments in specific areas
3) It can framework a plan and coordinate technology developments both within a company or industry

Question 23

How can Tech road maps build brand loyalty?

Answer 23

• TRMs can be used by companies to advertise the fact that they understand the customer needs and are developing technologies to meet them

Question 24

What are the 3 phases of Technology road maps?

Answer 24

1) Planning the roadmap
2) Developing the roadmap
3) Following through

Question 25

What is required in the planning of a technology roadmap?

Answer 25

1) must have the demands that teh technology needs to meet
2) Leadership and sponsorship to make the roadmap possible
3) Define the scope and boundary of the roadmap

Question 26

What is required in the development stage of the technology roadmap?

Answer 26

1) Identify the technological solution that needs to be made
2) Identify the specification of the technology and the targets
3) Specify the major technology areas involved in the solution
4) Identify all solutions and time lines to see if theres a cheaper or faster alternative
5) recommend the best solution
6) Create the roadmap report

Question 27

What is required in the follow through stage of a technology roadmap?

Answer 27

1) tweak it through constant critique and validation from a wider group
2) Develop an implementation plan of steps to deligate to workers
3) Review and update every week or so