Raj: Innovation Management and New Product Development

Question 1

What 4 key parts make up a business model

Answer 1

1) Offer a service or product
2) Customers
3) Infrastructure
4) Finance

Question 2

What is the difference between technology push and market pull

Answer 2

• Tech push, starts with research before manufacturing and then pushing the product onto the market and user
• Market Pull starts at the market from consumer demand, and then research develop it before manufacturing and releasing to the market