Technology-Based communication Tools Flashcards
- become a standard form of business communication, particularly for short messages that require action.
- This allows you to take care of a lot of customers, as well as partners and other stakeholders without lengthy conversations
- become the most personal form of business communication.
- The personal text number is reserved for a few close associates.
- Your communications by text tend to be more urgent than email.
Text
- tends to be for longer discussions than texting.
- You can engage someone in another city, state, or country in a conversation.
Instant messaging
- sites such as Facebook can be essential to getting your message out.
- You will have to adjust your communication style to a more informal approach.
- Friends can be gathered on these sites.
Social Network
- allows you to broadcast very short messages called “tweets” to people who have elected to follow your posts.
- This is not the place for a long treatise. Instead, briefly refer to a new product, message or development a company is excited about.
Tweeting
- The word “blog” is short for “web log.”
- These sites are often written by amateurs, but getting a blogger to
review a product or servic
Blog
- When you want to convey your message with physical gestures and
facial expressions, this form of technology can be an effective
communication tool. - This gives you the face-to-face meeting you need without having to be
in the same location
Video Conferencing
- Refers to the conventional means of mass communication that existed before the rise of digital technologies and the internet.
Traditional Media
Traditional media
- Print Media
- Broadcast Media
- Outdoor Media
- Direct Mail
- Film
- Analog audio
- Books
Deliver information in printed form
- Newspaper
- Magazine
- Newsletter
Print media (Traditional Media)
Transmit information through electromagnetic waves
- Television
- Radio
Broadcast Media (Traditional Media)
Displayed in public spaces to convey advertising messages
- Billboard
- Poter
- Signage
Outdoor Media (Traditional Media)
Sent directly to individuals’ mailboxes
- Catalog
- Brochure
- Letters
Direct Mail (Traditional Media)
Motion pictures that are shown in theater and projected onto a screen
- Cassette Tapes
- Vinyl Records
Analog Audio (Traditional Media)
Primary means of long-form information storage and dissemination
- Novels
- Children Books
- Reference Books
Books (Traditional Media)
