Technology And The Digital Age

Question 1

Big data process

Answer 1

1) collect unstructured data from a variety of sources
2) process it
3) clean in, remove any unwanted or duplicate data
4) analyse it

Question 2

Why is big data important for businesses

Answer 2

UBER
Allowed them to monitor which features of the service were most popular and so services and funds could be directed there allowing for DYNAMIC PRICING

Netflix
Allowed them to predict demand by looking at consumer searches

Question 3

What are the pros of social media

Answer 3

1) increase brand presence, posts on a brands Facebook page can reach 10% more people
2) Increase brand loyalty, 66% of users between the ages of 18 and 24 are more loyal to the brands they follow on social media
3) Increase sales, 25% of people buying a new vehicle use twitter to help inform them of the decision. In a survey of more than 600 senior marketers, 39% said they saw medium ROI increase from organic social media posts

Question 4

What are the pros of the meta verse

Answer 4

Safer, eg Travis Scott Fortnite concert
Fashion, adidas, if consumer buys shows irl then they get them in the meta verse, allows consumers to try on clothes
Education
Work

Question 5

Cons of the meta verse

Answer 5

Addiction
Distorted reality
Mental health

Question 6

What are digital ethics

Answer 6

Moral principles that govern a persons behaviour, how should we handle data and new technologies in a responsible manor

Question 7

Describe ethics of data, algorithms and practice

Answer 7

Data, how we generate, record and share data
Algorithms, how we interpret data via AI, machine learning and robots
Practice, Devising responsible innovation and profession code to guide science

Question 8

What are the 4 principles of data ethics

Answer 8

Transparency, privacy, intentions and outcomes

Question 9

What is cryptocurrency

Answer 9

A digital currency that is secured by cryptography and on decentralised networks based on a blockchain

Question 10

What is the process of producing bitcoin

Answer 10

Computer power solves maths problems that produce bitcoin called mining

Question 11

How is bitcoin stored

Answer 11

In a digital wallet as keys

Question 12

What are the pros of bitcoin

Answer 12

-Decentralised system so lower risk
-Easy and fast movement of funds
-Can be used to transfer money across boarders for a lower cost
-The blockchain makes it secure and transparent

Question 13

What are the cons of bitcoin

Answer 13

-Not completely anonymous, leaves digital traces behind
-Crypto wallets can be hacked
-High price volatility
-Few legal protections

Question 14

What is Cyber Terrorism

Answer 14

Unauthorised access to a network or system by a third party

Question 15

What are the three types of cyber terrorism

Answer 15

Simple unstructured-basic attack, using tools created by someone else
Advanced structured-sophisticated attack, against multiple systems, creates own hacking tools
Complex coordinated- coordinated attack causing mass disruption against integrated defences eg cryptography

Question 16

What is malware

Answer 16

Malware breaches a network through a vulnerability eg a link on an email

Question 17

What is phishing

Answer 17

An attacker will impersonate a trusted contact and send links containing malware so they can gain access to confidential information

Question 18

Describe ‘man in the middle’ attacks

Answer 18

Hacker will intercept a call and steal personal information

Question 19

What is a denial of service attack

Answer 19

Attackers target systems and networks and flood them with traffic to exhaust them of bandwidth so the website is overwhelmed and shuts down

Question 20

Why does fake news happen on social media sites

Answer 20

Social media is an environment where everyone can publish without editorial oversights and more and ore people are using it as a source of news, furthermore users are polarised and only shown content that they like

Question 21

What are some impacts of misinformation

Answer 21

-influences political decisions
-health related decisions like vaccines
-confusion and doubts about prior knowledge

Question 22

What is digital addiction

Answer 22

A harmful dependence on digital media and other high tech devices