Technology Adoption Flashcards
All of these are “Channels of Communication”
Marketer to consumer
Consumer to consumer
Influential impersonal sources
These are stages of the adoption process
Evaluation
Trail
Awareness
These are elements of the Diffusion Process
The Innovation
The Channels of Communication
The Social System
Time
Which product characteristic is described as the degree to which the product is difficult to understand or use?
Complexity
The process by which the acceptance of an innovation is spread by communication to members of a social system over a period of time is?
Diffusion Process
The stages through which an individual consumer passes in arriving at a decision to try (or not to try), to continue using (or discontinue using) a new product is called?
Adoption Process
These are description of an innovative product
Trialability
Observability
Relative Advantage
According to our notes, all of the following belong to the 5 Adopter Categories EXCEPT:
**A. Suppliers
B. Innovators
C. Laggards
D. Early Adopters
There were 4 different forms of Innovation that span throughout the supply chain, which of the following was not one of them?
A. Firm-oriented
B.Product-oriented
C.Market-oriented
*D. Distributor-oriented
All are the following are characteristics of technology except:
A. Analytical
B. Systemic
C. Uncertain
*D. noncumulative
According to our lecture notes on Innovation, each of the following is a “product-oriented” definition except:
a. continuous
b. dynamically continuous
c. discontinuous
* d. automatic
which of following is not an element of the Diffusion Process?
a. the social system
* b. rate of adaption
c. the innovation
d. the channels of communication
Which product took the longest to be adopted by the members of the social system?
Pager
Which of the following is NOT a Innovation Product Characteristic?
*A. Development
B. Trialability
C. Complexity
D. Compatibility
We know that the charectaristics of tecnology can be all of the following except;
a) innovative*
b) uncertain
c) progressive
d) cumulative
What is the consumer-oriented definition of innovation.
When the customer judges it as new
The consumer innovator tends to NOT have a higher level of:
A.Social Status
B.Opinion leadership
C.Education
**D. Attitude
The Elements of Diffusion include all of the following EXCEPT:
a. The Innovation
* b. Calibration
c. Social System
d. Time
In the awareness stage of adoption
Consumers are first exposed to the product
The Consumer Innovator personality traits include all of the following except?
a) Perceived risk and venturesomeness
b) purchase and consumption awareness
c) media habits
* d)technology adaptaion
All of the following except ___ can be adopted by members of a social system in UNDER 10 years
A) VCR
B) Cell phone
*C) Cable television
D) PC
The degree to which it is difficult to understand or use is:
Complexity
The consumer decides whether or not to believe that this product or service will satisfy the need falls under which stage of the adoption process?
Evaluation
Degree to which consumers consider it superior to existing substitutes?
Relative Advantage
As discussed in class, which of the following is NOT a stage in the adoption process?:
a. Interest
* b. Activeness
c. Awareness
d. Evolution
Which of the following is NOT a channel of communication?
a. Marketer to consumer
b. Consumer to consumer
c. Influential impersonal sources
* d. Drug dealer to pothead
The first step in the “Stages in Adoption Process” is
Awareness
Diffusion Process
Aceptance of an innovation is spread by communication to members of a social system over a period of time.
Elements of Diffusion Process
The Innovation
The Channels of Communication
The Social System
Time
The Innovation Product Characteristics
Relative Advantage Compatibility Complexity Trialability Observability
Channels of Communcation
Marketer to Consumer
Consumer to Consumer
Influential impersonal sources
Modern social systems accept more innovation due to their:
Positive attitude toward change
Advanced technology and skilled labor force
Respect for education and science
Adopter Categories
Innovators Early Adapters Early Majority Late Majority Laggards
Adoption Process
Stages through which an individual consumer pases in arriving at a decision to try to continue using a new product.
Stages of the Adoption Process
Awareness Interest Evaluation Trial Adoption (Rejection)
The earliest purchases of a new product tend to have higher level of:
Education Social interaction Opinion leadership Venturesomeness Social Status
If the five adopter categories were fitted to a normal distribution, the “Early Adopters” would occupy what percentage of the market?
15%
Which of the following technology adopter groups would encompass the largest amount of people?
Late Majority
Which of the following correctly describes how we see technology as “uncertain”?
The best solution is never, obvious, and experimental is vital
On the subject of industry trends, what was Capar’s solution to heat from computers?
Consolidation
Which of the following best describes Category 4 of the Adopter Categories?
Late Majority - Second half of the “mass market” who would purchase the mature mini netbook
The degree to which it can be tried on a limited basis is:
Trialability
