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IDIS 420 > Technology Adoption > Flashcards

Technology Adoption Flashcards

1
Q

All of these are “Channels of Communication”

A

Marketer to consumer
Consumer to consumer
Influential impersonal sources

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2
Q

These are stages of the adoption process

A

Evaluation
Trail
Awareness

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3
Q

These are elements of the Diffusion Process

A

The Innovation
The Channels of Communication
The Social System
Time

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4
Q

Which product characteristic is described as the degree to which the product is difficult to understand or use?

A

Complexity

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5
Q

The process by which the acceptance of an innovation is spread by communication to members of a social system over a period of time is?

A

Diffusion Process

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6
Q

The stages through which an individual consumer passes in arriving at a decision to try (or not to try), to continue using (or discontinue using) a new product is called?

A

Adoption Process

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7
Q

These are description of an innovative product

A

Trialability
Observability
Relative Advantage

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8
Q

According to our notes, all of the following belong to the 5 Adopter Categories EXCEPT:

A

**A. Suppliers
B. Innovators
C. Laggards
D. Early Adopters

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9
Q

There were 4 different forms of Innovation that span throughout the supply chain, which of the following was not one of them?

A

A. Firm-oriented
B.Product-oriented
C.Market-oriented
*D. Distributor-oriented

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10
Q

All are the following are characteristics of technology except:

A

A. Analytical
B. Systemic
C. Uncertain
*D. noncumulative

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11
Q

According to our lecture notes on Innovation, each of the following is a “product-oriented” definition except:

A

a. continuous
b. dynamically continuous
c. discontinuous
* d. automatic

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12
Q

which of following is not an element of the Diffusion Process?

A

a. the social system
* b. rate of adaption
c. the innovation
d. the channels of communication

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13
Q

Which product took the longest to be adopted by the members of the social system?

A

Pager

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14
Q

Which of the following is NOT a Innovation Product Characteristic?

A

*A. Development
B. Trialability
C. Complexity
D. Compatibility

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15
Q

We know that the charectaristics of tecnology can be all of the following except;

A

a) innovative*
b) uncertain
c) progressive
d) cumulative

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16
Q

What is the consumer-oriented definition of innovation.

A

When the customer judges it as new

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17
Q

The consumer innovator tends to NOT have a higher level of:

A

A.Social Status
B.Opinion leadership
C.Education
**D. Attitude

18
Q

The Elements of Diffusion include all of the following EXCEPT:

A

a. The Innovation
* b. Calibration
c. Social System
d. Time

19
Q

In the awareness stage of adoption

A

Consumers are first exposed to the product

20
Q

The Consumer Innovator personality traits include all of the following except?

A

a) Perceived risk and venturesomeness
b) purchase and consumption awareness
c) media habits
* d)technology adaptaion

21
Q

All of the following except ___ can be adopted by members of a social system in UNDER 10 years

A

A) VCR
B) Cell phone
*C) Cable television
D) PC

22
Q

The degree to which it is difficult to understand or use is:

A

Complexity

23
Q

The consumer decides whether or not to believe that this product or service will satisfy the need falls under which stage of the adoption process?

A

Evaluation

24
Q

Degree to which consumers consider it superior to existing substitutes?

A

Relative Advantage

25
Q

As discussed in class, which of the following is NOT a stage in the adoption process?:

A

a. Interest
* b. Activeness
c. Awareness
d. Evolution

26
Q

Which of the following is NOT a channel of communication?

A

a. Marketer to consumer
b. Consumer to consumer
c. Influential impersonal sources
* d. Drug dealer to pothead

27
Q

The first step in the “Stages in Adoption Process” is

A

Awareness

28
Q

Diffusion Process

A

Aceptance of an innovation is spread by communication to members of a social system over a period of time.

29
Q

Elements of Diffusion Process

A

The Innovation
The Channels of Communication
The Social System
Time

30
Q

The Innovation Product Characteristics

A 
Relative Advantage
Compatibility
Complexity
Trialability
Observability
31
Q

Channels of Communcation

A

Marketer to Consumer
Consumer to Consumer
Influential impersonal sources

32
Q

Modern social systems accept more innovation due to their:

A

Positive attitude toward change
Advanced technology and skilled labor force
Respect for education and science

33
Q

Adopter Categories

A 
Innovators
Early Adapters
Early Majority
Late Majority
Laggards
34
Q

Adoption Process

A

Stages through which an individual consumer pases in arriving at a decision to try to continue using a new product.

35
Q

Stages of the Adoption Process

A 
Awareness
Interest
Evaluation
Trial
Adoption (Rejection)
36
Q

The earliest purchases of a new product tend to have higher level of:

A 
Education
Social interaction
Opinion leadership
Venturesomeness
Social Status
37
Q

If the five adopter categories were fitted to a normal distribution, the “Early Adopters” would occupy what percentage of the market?

A

15%

38
Q

Which of the following technology adopter groups would encompass the largest amount of people?

A

Late Majority

39
Q

Which of the following correctly describes how we see technology as “uncertain”?

A

The best solution is never, obvious, and experimental is vital

40
Q

On the subject of industry trends, what was Capar’s solution to heat from computers?

A

Consolidation

41
Q

Which of the following best describes Category 4 of the Adopter Categories?

A

Late Majority - Second half of the “mass market” who would purchase the mature mini netbook

42
Q

The degree to which it can be tried on a limited basis is:

A

Trialability

IDIS 420 (10 decks)

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