Technologie und Innovationsmanagement

Question 1

Most new products flop because of technical failure.

Answer 1

Falsch!

Question 2

Diffrence between inventions and innovations:

Answer 2

Inention - Erfindung

Innovation - Neuerung

Question 3

The innovators dilemma is:

Answer 3

The effect of rapid technological advancement on incumbent firms, which find themselves locked into existing customers, hampering their ability to adopt new technologies.

Question 4

According to the lecture, firm innovation happens in three realms:

Answer 4

new products -> new services -> new processes

Question 5

The names are associated with which of the following concepts/products?
Ruth M. Handler
Clayton M. Christensen
Robert G. Cooper
Joseph A. Schumpeter

Answer 5

Ruth M. Handler - The Barbie doll

Clayton M. Christensen - The innovator’s dilemma

Robert G. Cooper - The stage-gate-model of the innovation process

Joseph A. Schumpeter - The theory of industrial development

Question 6

“The stickiness of a given unit of knowledge or information is defined as the xxx required to xxx that unit from one place to another, in a form that can be xxx by the recipient.” (Eric von Hippel, Management Science 1994)

Answer 6

“The stickiness of a given unit of knowledge or information is defined as the incremental expenditure required to transfer that unit from one place to another, in a form that can be accessed by the recipient.” (Eric von Hippel, Management Science 1994)

Question 7

The stage-gate-model of the innovation process suggests that incremental innovations are managed through short processes with less stages and gates, whereas radical innovations are managed through longer processes with more stages and decision gates.

Answer 7

Wahr!

Question 8

From a social science and management research perspective, innovation is …

Answer 8

invention + commercialization

Question 9

Over time each technology reaches a XXX frontier

New technologies initially show XXX performance growth

Performance growth XXX over the development cycle

Reaching their performance frontiers, the likelihood increases that XXX emerge that substitute the existing ones

Answer 9

Over time each technology reaches a PERFORMANCE frontier

New technologies initially show SLOW performance growth

Performance growth DECREASES over the development cycle

Reaching their performance frontiers, the likelihood increases that TEW TECHNOLOGIES emerge that substitute the existing ones

Question 10

An innovation is the XXX (invention), XXX (launch) and successful XXX (adoption) of XXX, XXX, XXX, XXX, or even XXX, which are XXX from the perspective of the particular organization and/or user.

Answer 10

An innovation is the CREATION (invention), INTRODUCTION (launch) and successful DIFFUSION (adoption) of PRODUCTS, SERVICES, SYSTEMS, PROCESSES, or even BUSINESS MODELS, which are NEW from the perspective of the particular organization and/or user.

Question 11

What are methods to overcome the so called “local search bias”?

Answer 11

R&D consortia
Mergers & acquisitions
Interdisciplinary teams
Job rotation

Question 12

A disruptive (product) innovation is a new product that introduces a different set of performance attributes relative to what already exists, and this set of attributes is initially unattractive to an emerging customer segment but attractive to mainstream customers.

Answer 12

wrong!
Instead, a disruptive (product) innovation is a new product that introduces a different set of performance attributes relative to what already exists, and this set of attributes is initially attractive to an emerging customer segment but unattractive to mainstream customers.

Question 13

1. New innovation XXX on attributes mainstream values
2. New features offered not valued by XXX customers
3. Innovation typically more simple and often offered at XXX
4. At time of introduction, innovation appeals to a low-end, price-sensitive customer segment, limiting XXX for incumbents
5. Over time, innovation’s XXX increases on the attributes mainstream customers value; innovation begins to attract more of these customers.

Answer 13

1. New innovation UNDERPERFORMS on attributes mainstream values
2. New features offered not valued by MAINSTREAM customers
3. Innovation typically more simple and often offered at LOWER PRICE
4. At time of introduction, innovation appeals to a low-end, price-sensitive customer segment, limiting PROFIT POTENTIAL for incumbents
5. Over time, innovation’s PERFORMANCE increases on the attributes mainstream customers value; innovation begins to attract more of these customers.

Question 14

A radical product innovation is a new product that is based on a substantially new technology relative to what already exists, sometimes targeted at a mainstream market and on other occasions at an emerging one.

Answer 14

Wahr

Question 15

Radical and disruptive innovations are synonyms. All radical innovations are disruptive and vice versa.

Answer 15

Falsch

Question 16

Most new products flop because of technical failure.

Answer 16

Falsch