Technologie Flashcards
- How has technology transformed businesses according to the article?
A) By reducing the need for digital marketing.
B) By transforming promotion, communication, and resource management.
C) By eliminating traditional marketing channels.
D) By limiting access to marketing analytics tools.
B) By transforming promotion, communication, and resource management.
Which of the following technologies is mentioned as creating a new paradigm shift in marketing?
A) Artificial intelligence, big data, and blockchain.
B) Print media and telemarketing.
C) Radio advertising and SMS marketing.
D) Door-to-door sales techniques.
A) Artificial intelligence, big data, and blockchain.
- How has the role of consumers changed in digital marketing, as per the article?
A) Consumers now passively receive information.
B) Consumers can act as co-creators and broadcasters.
C) Consumers focus only on traditional advertising.
D) Consumers avoid participating in product development.
B) Consumers can act as co-creators and broadcasters.
- What is a significant benefit of marketing analytics mentioned in the article?
A) Reducing the importance of data-driven practices.
B) Increasing costs associated with marketing activities.
C) Optimizing marketing campaigns and reducing costs.
D) Eliminating the need for customer insights.
C) Optimizing marketing campaigns and reducing costs.
- According to the article, what is a recommended area for further research in digital marketing?
A) The use of biological technology and omnichannel platforms.
B) Traditional marketing methods.
C) Radio and TV advertising impact.
D) Print media effectiveness.
A) The use of biological technology and omnichannel platforms.
- What does the article suggest about the evolution of social media in digital marketing?
A) Social media is still mainly for personal networking.
B) It has evolved to enable instant communication with customers.
C) It has limited influence on marketing strategies.
D) It is becoming less relevant for businesses.
B) It has evolved to enable instant communication with customers.
- Which tool is NOT mentioned in the article for marketing and data analysis?
A) Google Analytics.
B) Python.
C) Heap Analytics.
D) Facebook Insights.
D) Facebook Insights.
According to the text, what has the digital revolution transformed the most?
A) The production process of goods
B) The financial management of companies
C) The markets, both on the supply and demand sides
D) The traditional methods of employee management
C
What do consumers expect in the age of immediacy, as mentioned in the text?
A) Delayed responses and manual interactions
B) Instant availability of everything, anywhere, on any device
C) Face-to-face communication only
D) Limited access to products and services
B
How does the text define “digital marketing”?
A) As the exclusive use of the internet for promotions
B) As the use of digital media to create integrated, targeted, and measurable communication
C) As a traditional marketing method using print media
D) As a strategy focused only on mobile applications
B
What is a significant difference between traditional marketing and digital marketing according to the text?
A) Traditional marketing focuses on personalization, while digital marketing is for mass audiences.
B) Digital marketing allows for personalized and targeted communication, unlike traditional marketing.
C) Traditional marketing is more cost-effective than digital marketing.
D) Digital marketing avoids the use of social media.
B
According to Chaffey (2015), what does digital marketing encompass?
A) Only the management of social media profiles
B) The application of digital technologies to support marketing for profitable customer acquisition and retention
C) Exclusive focus on email marketing strategies
D) Advertising through radio and TV only
B
What is described as a key challenge for integrating traditional and digital marketing?
A) The cost of digital marketing tools
B) The fundamentally different nature of traditional and digital marketing
C) The lack of available digital platforms
D) The resistance of consumers to digital methods
B
How is the performance of digital platforms described as crucial in the text?
A) It is irrelevant to customer satisfaction.
B) It only affects the mobile application experience.
C) It is essential for providing a satisfactory and personalized user experience.
D) It solely depends on visual design elements.
C
Which of the following best describes the “one to one” marketing approach mentioned in the text?
A) Offering the same message to all customers
B) Adapting offers based on individual consumer profiles
C) Ignoring consumer preferences entirely
D) Mass advertising without segmentation
B
What is the primary goal of integrating digital marketing with traditional marketing strategies?
A) To completely replace traditional marketing methods
B) To enhance traditional strategies with personalized and data-driven insights
C) To reduce marketing costs to zero
D) To focus solely on print media advertisements
B
What is considered the central element in any digital marketing strategy?
A) Social media platforms
B) The brand or product website
C) Email marketing
D) Online advertising
B
Which of the following is NOT mentioned as a benefit of email marketing?
A) Low cost
B) Precise targeting
C) High level of personalization
D) Automatic content creation
D
What is the main goal of search engine optimization (SEO)?
A) To create social media campaigns
B) To improve a website’s ranking in search results
C) To send targeted emails
D) To increase paid advertising revenue
B
Which type of online advertising involves banners on frequently visited websites?
A) Search advertising
B) Display advertising
C) Affiliate marketing
D) Email marketing
B
