Mathématiques Flashcards
Marketing leaders cite conversion rates as a top KPI that they prioritize tracking
More than one in three
Nearly ___ marketers report that their average landing page conversion rate is ____
two out of three and less than 10%
marketers respectively say that social media and email drive the highest ROI of all marketing channels
63% and 43%
The average website has a bounce rate of ___ and a SEO click through rate of ___
37% and 13%
marketers believe that A/B testing is essential to boost conversion rates
70%
The average conversion rate across all e-commerce sites is under
2%
Conversion rates are highest for health and beauty online shopping at ___ and lowest for luxury handbags at just ___
2.7% and 0.4%
Email marketing is one of the most effective channels for driving conversions, with a ___ conversion rate for B2C brands and a ___ conversion rate for B2Bs
2.8% and 2.4%
___ of marketers believe that AI-enabled search engines will positively impact their blogs, and ___ predict that their site will get more traffic. Only ___ believe this will harm blog traffic
75%, 68% and 9%
Marketers list optimizing on-page content based on keywords as their top SEO strategy
39%
___ of Gen Z, ___ of millennials, ___ of Gen X, ___ of Boomers, and ___ of the general population primiraly use mobile search
80%, 62%, 66%, 35% and 52%
Marketers list SEO as a top trend they leverage
29%
Marketers are leveraging voice search optimization (Alexa, Siri, etc.) as part of their marketing strategy
13%
In the U.S., ___ of adults use voice search daily
41%
People think voice search is easier and faster than traditional search
About 90%
Americans owns a smart speaker
Over one in three
Amazon leads the smart speaker market, accounting for ___ of U.S. market share
67%
Consumers prefer to find information about brands and products with their mobile devices
63%
Most marketers report that mobile devices were responsible for ___ of their annual traffic
For more than half
The average U.S. household had ___ connected devices in 2022
22
Google accounts for over ___ of global mobile search market share
95%
Mobile advertising spending is projected to reach nearly ___
$400 billion by 2024
Smartphones account for over ___ of retail website visit worldwide
70%
E-commerce accounts for over ___ of all global retail sales
20%
Amazon is the top e-commerce platform in traffic, but ___ lead in gross merchandise value
Alibaba’s Taobao and Tmall
Blog posts are the most famous content format, with ____ marketers using their blogs to achieve their content goals
9 out of 10
Companies with blogs produce an average of ___ than companies that don’t have active blogs
67% more leads per month
___ of content marketers report using AI to help them generate ideas, but ___ use it to write entire articles
43% and 3%
The average blog post length is ___ words - more than ___ longer than ten years ago
1427 and 70%
Only ___ of brands regularly publish blog posts longer than ___ words
3% and 2000
___ of marketers actively use content marketing
29%
___ of marketers measure the success of their content marketing strategy through sales
Over 41%
___ is among the top ___ most common measurements of success for content marketing strategies
Web traffic and two
___ of marketers plan on increasing their investment in content marketing in 2024
50%
___ writers use AI tools to boost the performance of their content
One in two
___ of social media marketers share similar or repurposed content across platforms with minor moderations or adaptations. In comparison, ___ make unique content from scratch for each platform, and ___ share the same content across platforms
48%, 34% and 17%
___ of marketing leaders report that content strategy is their top challenge
13%
___ media planners report that using content to engage with their audiences is a top strategic goal
One in three
___ is the top leveraged media format in marketers content strategies
Short-form video
___ of businesses use video as a marketing tool in 2023
91%
___ of video marketers say they spend between ___ on an average video
42% and between 0$ and 500$
___ is the most widely used video marketing platform
Youtube
___ of marketing videos average ___, ____ average ____, and ____ average over ___ views
8% and less 10 000, 16% and under 1000, 16% over 100 000
___ of video marketers list ___ as a top KPI, followed by ___ (___) and ____ (___)
60% engagement rate, conversion rate 56% and click-through rate 52%
___ of marketers agree that the optimal length of a marketing video is ___
96% and under 10 minutes
___ of video marketers believe that the optimal length for a marketing video is between ___, ___ say the optimal length is ___, and ___ say it’s ___
36% one and three minutes, 27% four to six minutes and 15% seven to nine
___ of marketers leverage podcasts or other audio content as part of their content strategy
25%
___ of marketers who leverage audio content and podcasts plan to invest more budget in 2024
47%
___ of marketers say they’ve used audio chat rooms like Clubhouse in their marketing role
Only 3%
Ad spending in the digital audio advertising market is projected to reach more than ___ in ___ and ___ in ____
$10 billion 2023 and $13 billion 2028
___ of digital audio listeners in the U.S. paid for a streaming audio subscription in 2022
More than 60%
___ of consumers recall podcast ads more than any other channel
86%
___ of people who own a smart speaker and have heard and ad on their device say they will likely respond to it
53%
___ of audio listeners pay attention to audio ads (compared to just ___ of TV watchers who actively watch TV ads)
61% and 19%
___ of companies do not respond to all the requests they receive from prospects, and for ___ of them, LinkedIn is not a source of leads.
71% et 67%
___ of B2B marketers believe that in 2021, content creation helped them generate leads.
60%
___ of companies believe that content marketing generates more leads than traditional marketing strategies.
93%
___ of companies that regularly publish content on their blog generate more qualified leads.
67%
The main techniques for generating qualified leads in B2B are search engine optimization (SEO) (___), email marketing (___), and social selling (___)
14%, 13% et 12%
___ of marketing qualified leads (MQL) do not convert into sales qualified leads (SQL) due to a lack of nurturing.
79%
___ use A/B testing for conversion rate optimization, and ___ of companies plan to use it.
Plus d’une entreprise sur deux, 58% exactement et 35%
Most websites have a bounce rate between ___ and ___.
26% et 70%
___ of brands are not satisfied with their conversion rates.
78%
___ of B2B marketers believe that the conversion rate is the most useful and important aspect of a landing page’s performance.
57%
___ is the sector that makes the most use of automation.
Le marketing
___ of survey respondents reported having used automation in their social media marketing efforts.
47%
___ is the most automated marketing channel according to ___ of respondents.
Le marketing par courriel, 65%
___ of companies use marketing automation as part of their strategy.
79%
___ of companies that do not yet use automation plan to adopt it soon.
26%
The size of the global marketing automation market is ____ companies.
357 519
Currently, ___ companies produce marketing automation technologies.
302
___ of SMEs use email automation software for their drip campaigns.
50%
___ of marketers claim that email automation is worth it.
47%
__ of marketers claim that they automate content.
48%
___ of marketing agencies use automation to provide services to their clients and to themselves.
81%
___ of marketing team leaders use AI to help them automate repetitive tasks.
77%
___ of marketing campaigns are partially or largely automated.
69%
