Techno Midterm Exam Flashcards

1
Q

Empower students with the skill of “ Proactive Discovery”

A

Goal

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2
Q

Some lessons are impossible to teach-they must be _____________

A

experienced

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3
Q

________ are a way to experience and experiment because they are fun and low cost to the ego

A

Games

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4
Q

Games can change student attitude, behavior, _____________, or culture

A

psychology

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5
Q

Games allow students to experience and witness team _________ issues

A

dynamic

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6
Q

Games allows instructors to see if students understand the material or know how to _______ it

A

apply

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7
Q

Lesson from games are ________

A

memorable

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8
Q

Too much ________ is tempting

A

structure

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9
Q

How the Journey is experienced (________________)

A

structured chaos

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10
Q

________ change as companies grow…. They must become proactive in getting help.

A

Needs

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11
Q

“______________________” –based: More authentic and longer lasting

A

DISCOVERY JOURNEY

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12
Q
  • User Validation (Problem/Solution fit)
  • Customer Validation
  • Market Validation (Product/Market Fit)
A

Gravity

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13
Q

Team is to

A

Talent or Industry Leaders

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14
Q

User Validation is to

A

Pilots

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15
Q

Customer Validation is to

A

Customers

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16
Q

Market Validation is to

A

Channel Partners

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17
Q

“Go to Market”

A

Venture Capitalists

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18
Q

A crash course on Cross ____________ Communication

A

Cultural

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19
Q

The objective is to understand the importance of ________________ in Technopreneurship

A

communication

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20
Q

Shared patterns of behaviors and interactions, cognitive constructs and understanding that are learned by socialization

A

Culture

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21
Q

Collective programming of the mind which distinguishes the members of one category of people from another.

A

Culture

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22
Q

Ethnic Culture is to

A

Shared Ancestry

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23
Q

Academic Culture is to

A

Shared Intellectual Training

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24
Q

Popular Culture is to

A

Shared Experience

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25
Q

Sub Culture is to

A

Shared Lifestyle

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26
Q

Corporate (Team) Culture is to

A

Shared Future (having a common purpose)

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27
Q

You can be “____” of many cultures but you are NOT simply the “_______” of your culture. You are influenced by it because you have agency.

To what degree is one thing that makes you unique.

A

-part
-product

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28
Q

Cultural Miscommunication is to

A

GESTALT

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29
Q

an organized whole that is perceived as more than the sum of its parts

A

GESTALT

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30
Q

Different perspective due to different cultural values

A

“Cultural Gestalt”

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31
Q

Golden Rule
“Treat others …….

Translated:
*Speak to engineers with details
*Speak to business folks with value propositions *Speak to people in their cultural language

A

*Treat others like they WANT to be treated

32
Q

when the different elements of a page move at different speeds

A

Parallax effect

33
Q

“________” is vital information…avoid it at your peril.

A

Conflict

34
Q

Products of healthy conflict

A
  • Team building and trust
  • Leadership development
  • Performance improvement
  • Stress reduction
    *Retention
35
Q

Leaders encourage healthy conflict

A
  • Conflict is GOOD
  • Differing opinions mean people are thinking
  • Groupthink is dangerous
36
Q

How to Manage Conflict

A
  • Set rules of engagement don’t go personal
    *Get in habit of brainstorming alternatives
  • Set up system to gather info from everyone
  • Encourage but isolate conflicts to specific meetings *Model the behavior you expect
37
Q

What causes conflict?

A

*Misalignment
*Communication
*Scarce resources

38
Q

Conflict Resolution

A

*Get both sides of the story without bias, listen carefully.
*Focus on events and behavior, NOT personalities.
*Identify the main points of disagreement.
*Focus on one area of conflict at a time.
*Create a plan to resolve conflict.
*Stick to the plan.

39
Q

Final Takeaway

A

*Good conflict focuses on the future, bad looks back. *Good conflict focuses on events/behavior, bad on personal.
*Good conflict will bring people together, bad will alienate.

40
Q

Is defined as a BUSINESS that has specific social objectives that serve its primary purpose.

A

social enterprise

41
Q

Social enterprises seek to maximize __________ while maximizing benefits to society and the environment.

A

PROFITS

42
Q

Their profits are principally used to ______ social programs

A

fund

43
Q

are a collection of 17 interlinked goals designed to be a blueprint to achieve a better and more sustainable future for all

A

SDG’s

44
Q

Frames the problem
Data-rich, measure for success

A

SDG’s

45
Q

Go beyond your personal experience to your community, your country and region.. Go global with your ideation process.

A

Think BIG!

46
Q

Popular Method of Finding an Opportunity

A

“Venn Diagram”

47
Q

Works for new companies.

A

“High Concept Pitch”

48
Q

“Remakes” and “ Transforms”

A

Venn Diagram

49
Q

Ensure inclusive and equitable quality education and promote lifelong learning opportunities

A

SDGs and Ideation

50
Q

Design Thinking:

A

How might we….

51
Q

ENSURING SOCIAL IMPACT IN TECHNOPRENEURSHIP TEACHING

A

Lean Startup Primer

52
Q

Establish the baseline

A

*As soon as possible develop a mockup or prototype. *Measure how customers behave right now.

52
Q

LEAN STARTUP

A
  • Establish the baseline
  • Tune the engine
  • Pivot or persevere
52
Q

Tune the engine

A

*Experiment to see if we can improve success metrics from the baseline towards the ideal.

52
Q

Pivot or persevere

A

*When experiments reach diminishing returns, it’s time to pivot.

53
Q

Changing direction based on what you’ve learned from customers (the market)

A

Pivot

54
Q

All start ups will pivot

If you can reduce the time between pivots, you can increase your odds of success….before you run out of money!

A

TRUEEE

55
Q

Myth: Lean means cheap.

A

*Truth: Lean is not about cost, it is about speed.

56
Q

Myth: Lean Startup is only for software companies.

A
  • Truth: Elements of Lean Startup apply to all companies that face uncertainty about what customers will want
57
Q

CUSTOMER DISCOVERY Purpose:

A

Information Gathering

58
Q

Discovery

A

*Who is your target customer? What can you learn about them?

59
Q

Validation

A

*Do they really experience the problem(s) you assume?
*Does your solution solve the problem (provide value)?

60
Q

In CUSTOMER DISCOVERY The process is the ____________

A

Interview

61
Q

is a representation of your target customer or user

A

“Customer Persona” or “Buyer Persona”

62
Q

Demographic

A

Age, Sex, Income, Location

63
Q

Psychographic (Behavior and Mindset)

A

Goals, Motivations, Influencers Frustrations

64
Q

Why are customer personas important?

A

*Identify needs and wants
*Understand purchasing decisions
*Behavioral Insight

65
Q

Everything begins and ends with your ________

A

customer!

66
Q

Where do your customers get info? Why do they purchase or what motivates them?

A

*Basic Needs
*Replacement
*Value/Low Cost
*Innovation
*Indulgence
*Peer Pressure
*Guilt
*Emotion/ Empathy

67
Q

it is a business marketing model in which individuals or organizations market their products and services to other companies or organizations

A

B2B marketing

68
Q

is a business model in which a company markets its products or services directly to individual people, rather than other companies.

is the manner of advertising concerning products which are more directed to the final consumer.

A

B2C marketing

69
Q

Business, meets Apps…

A

Enterprise App Store

70
Q

Apps, meet IT Department…

A

Mobile Device Management (MDM)

71
Q

MAM

A

Mobile Application Management

72
Q

MDM

A

Mobile Device Management

73
Q

A change in direction

*Inspired by user/customer interviews
*Persona Pivots
*Technology Pivots
*Business Model Pivots
*Revenue Pivots
*Product Feature Pivots

A

Pivot

74
Q

_________ is Everything

A

Timing