Techno Midterm Exam Flashcards
Empower students with the skill of “ Proactive Discovery”
Goal
Some lessons are impossible to teach-they must be _____________
experienced
________ are a way to experience and experiment because they are fun and low cost to the ego
Games
Games can change student attitude, behavior, _____________, or culture
psychology
Games allow students to experience and witness team _________ issues
dynamic
Games allows instructors to see if students understand the material or know how to _______ it
apply
Lesson from games are ________
memorable
Too much ________ is tempting
structure
How the Journey is experienced (________________)
structured chaos
________ change as companies grow…. They must become proactive in getting help.
Needs
“______________________” –based: More authentic and longer lasting
DISCOVERY JOURNEY
- User Validation (Problem/Solution fit)
- Customer Validation
- Market Validation (Product/Market Fit)
Gravity
Team is to
Talent or Industry Leaders
User Validation is to
Pilots
Customer Validation is to
Customers
Market Validation is to
Channel Partners
“Go to Market”
Venture Capitalists
A crash course on Cross ____________ Communication
Cultural
The objective is to understand the importance of ________________ in Technopreneurship
communication
Shared patterns of behaviors and interactions, cognitive constructs and understanding that are learned by socialization
Culture
Collective programming of the mind which distinguishes the members of one category of people from another.
Culture
Ethnic Culture is to
Shared Ancestry
Academic Culture is to
Shared Intellectual Training
Popular Culture is to
Shared Experience
Sub Culture is to
Shared Lifestyle
Corporate (Team) Culture is to
Shared Future (having a common purpose)
You can be “____” of many cultures but you are NOT simply the “_______” of your culture. You are influenced by it because you have agency.
To what degree is one thing that makes you unique.
-part
-product
Cultural Miscommunication is to
GESTALT
an organized whole that is perceived as more than the sum of its parts
GESTALT
Different perspective due to different cultural values
“Cultural Gestalt”
Golden Rule
“Treat others …….
Translated:
*Speak to engineers with details
*Speak to business folks with value propositions *Speak to people in their cultural language
*Treat others like they WANT to be treated
when the different elements of a page move at different speeds
Parallax effect
“________” is vital information…avoid it at your peril.
Conflict
Products of healthy conflict
- Team building and trust
- Leadership development
- Performance improvement
- Stress reduction
*Retention
Leaders encourage healthy conflict
- Conflict is GOOD
- Differing opinions mean people are thinking
- Groupthink is dangerous
How to Manage Conflict
- Set rules of engagement don’t go personal
*Get in habit of brainstorming alternatives - Set up system to gather info from everyone
- Encourage but isolate conflicts to specific meetings *Model the behavior you expect
What causes conflict?
*Misalignment
*Communication
*Scarce resources
Conflict Resolution
*Get both sides of the story without bias, listen carefully.
*Focus on events and behavior, NOT personalities.
*Identify the main points of disagreement.
*Focus on one area of conflict at a time.
*Create a plan to resolve conflict.
*Stick to the plan.
Final Takeaway
*Good conflict focuses on the future, bad looks back. *Good conflict focuses on events/behavior, bad on personal.
*Good conflict will bring people together, bad will alienate.
Is defined as a BUSINESS that has specific social objectives that serve its primary purpose.
social enterprise
Social enterprises seek to maximize __________ while maximizing benefits to society and the environment.
PROFITS
Their profits are principally used to ______ social programs
fund
are a collection of 17 interlinked goals designed to be a blueprint to achieve a better and more sustainable future for all
SDG’s
Frames the problem
Data-rich, measure for success
SDG’s
Go beyond your personal experience to your community, your country and region.. Go global with your ideation process.
Think BIG!
Popular Method of Finding an Opportunity
“Venn Diagram”
Works for new companies.
“High Concept Pitch”
“Remakes” and “ Transforms”
Venn Diagram
Ensure inclusive and equitable quality education and promote lifelong learning opportunities
SDGs and Ideation
Design Thinking:
How might we….
ENSURING SOCIAL IMPACT IN TECHNOPRENEURSHIP TEACHING
Lean Startup Primer
Establish the baseline
*As soon as possible develop a mockup or prototype. *Measure how customers behave right now.
LEAN STARTUP
- Establish the baseline
- Tune the engine
- Pivot or persevere
Tune the engine
*Experiment to see if we can improve success metrics from the baseline towards the ideal.
Pivot or persevere
*When experiments reach diminishing returns, it’s time to pivot.
Changing direction based on what you’ve learned from customers (the market)
Pivot
All start ups will pivot
If you can reduce the time between pivots, you can increase your odds of success….before you run out of money!
TRUEEE
Myth: Lean means cheap.
*Truth: Lean is not about cost, it is about speed.
Myth: Lean Startup is only for software companies.
- Truth: Elements of Lean Startup apply to all companies that face uncertainty about what customers will want
CUSTOMER DISCOVERY Purpose:
Information Gathering
Discovery
*Who is your target customer? What can you learn about them?
Validation
*Do they really experience the problem(s) you assume?
*Does your solution solve the problem (provide value)?
In CUSTOMER DISCOVERY The process is the ____________
Interview
is a representation of your target customer or user
“Customer Persona” or “Buyer Persona”
Demographic
Age, Sex, Income, Location
Psychographic (Behavior and Mindset)
Goals, Motivations, Influencers Frustrations
Why are customer personas important?
*Identify needs and wants
*Understand purchasing decisions
*Behavioral Insight
Everything begins and ends with your ________
customer!
Where do your customers get info? Why do they purchase or what motivates them?
*Basic Needs
*Replacement
*Value/Low Cost
*Innovation
*Indulgence
*Peer Pressure
*Guilt
*Emotion/ Empathy
it is a business marketing model in which individuals or organizations market their products and services to other companies or organizations
B2B marketing
is a business model in which a company markets its products or services directly to individual people, rather than other companies.
is the manner of advertising concerning products which are more directed to the final consumer.
B2C marketing
Business, meets Apps…
Enterprise App Store
Apps, meet IT Department…
Mobile Device Management (MDM)
MAM
Mobile Application Management
MDM
Mobile Device Management
A change in direction
*Inspired by user/customer interviews
*Persona Pivots
*Technology Pivots
*Business Model Pivots
*Revenue Pivots
*Product Feature Pivots
Pivot
_________ is Everything
Timing
