techno 3 Flashcards
MODULE 3:
1
Q
– is the worth, importance, or usefulness to the customer.
A
MODULE 3:
2
Q
FIVE VALUES OFFERED TO A CUSTOMER:
A
- PRODUCT
- PRICE
- ACCESS
- SERVICE
- EXPERIENCE
3
Q
– states who the customer is and describes the value offered to this customer. (Why should someone buy what you are offering?)
A
VALUE PROPOSITION
4
Q
BOOSTERS FOR YOUR VALUE PROPOSITION:
A
- Free shipping
- Fast shipping/Next-day shipping
- Free bonus with a purchase
- Free set up/installation
- No set up fee
- No long-term contract, cancel anytime
- A discount price (for a product)
- Customizable
5
Q
– the outcomes or results that users will experience by using a product/services.
A
BENEFITS
6
Q
– something that your product has.
A
FEATURES
7
Q
MOST COMMON VALUE PROPOSITION MISTAKES:
A
- Not having proof
- Not being clear
- Not testing
