techno 2 Flashcards
MODULE 2:
1
Q
– focuses on the premise that every human has a need.
A
CONSUMER NEEDS
2
Q
– what motivate the behavior of people to make a decision to find a solution.
A
NEEDS
3
Q
– reflect the desired preferences for specific ways of satisfying a need.
A
CONSUMER WANTS
4
Q
– is the collection and analysis of data related to a business’s target market
A
MARKET RESEARCH
5
Q
-act of verifying that specific product is needed in a target market.
A
VALIDATION
6
Q
– fictional representations rooted in behavioral data and knowledge that you’ve gained from getting to know your supporters on a personal level.
A
TARGET CUSTOMER PERSONA
