Tech1 Flashcards
What do Boomers prefer for transactions?
In-person transactions
What is the typical work schedule for Boomers?
Long hours in-office
How many careers do Boomers typically have?
1 career & company
What is the birth year range for Generation X?
1965-1979
How does Generation X typically research products?
Research online but buy in-person
What is a characteristic of Generation X regarding brand loyalty?
Brand loyal
What type of work arrangement do Generation X individuals prefer?
Flexible work
What is considered the ideal work situation for Generation X?
Perfect career
What generation is referred to as Gen Y?
Gen Y is also known as millennials.
What is a key characteristic of millennials regarding technology?
Millennials are digitally savvy.
What do millennials prioritize over brand?
Millennials prioritize quality over brand.
What do millennials seek in products and services?
Millennials want authenticity.
What do millennials prefer: customization or standardization?
Millennials prefer customization and personalization.
What do millennials value more: experiences or assets?
Millennials value experiences over assets.
What do millennials prioritize in terms of ownership?
Millennials prioritize access over ownership.