Tech1 Flashcards
What do Boomers prefer for transactions?
In-person transactions
What is the typical work schedule for Boomers?
Long hours in-office
How many careers do Boomers typically have?
1 career & company
What is the birth year range for Generation X?
1965-1979
How does Generation X typically research products?
Research online but buy in-person
What is a characteristic of Generation X regarding brand loyalty?
Brand loyal
What type of work arrangement do Generation X individuals prefer?
Flexible work
What is considered the ideal work situation for Generation X?
Perfect career
What generation is referred to as Gen Y?
Gen Y is also known as millennials.
What is a key characteristic of millennials regarding technology?
Millennials are digitally savvy.
What do millennials prioritize over brand?
Millennials prioritize quality over brand.
What do millennials seek in products and services?
Millennials want authenticity.
What do millennials prefer: customization or standardization?
Millennials prefer customization and personalization.
What do millennials value more: experiences or assets?
Millennials value experiences over assets.
What do millennials prioritize in terms of ownership?
Millennials prioritize access over ownership.
What social values are millennials known for?
Millennials are socially minded.
What work-related values do millennials seek?
Millennials seek meaningful and flexible work-life balance.
How often do millennials change jobs?
Millennials are likely to change jobs frequently.
What characterizes Gen Z’s digital behavior?
Gen Z is digitally savvy.
What do Gen Z consumers value?
Gen Z values uniqueness.
What do Gen Z consumers want from brands?
They want to ‘know’ the brand.
What preferences do Gen Z have regarding products?
They prefer customization and personalization, focusing on experiences over assets.
What is Gen Z’s attitude towards spending?
Gen Z tends to be frugal and avoids debt.
What social values are important to Gen Z?
Gen Z is socially minded.
What work-life balance does Gen Z seek?
They seek meaningful, flexible work-life balance.
What is a common career trend among Gen Z?
Gen Z often has several careers.
