tech & global issues that may affect decision making Flashcards
technology is:
the practical application of science to achieve commercial objectives
how does technology affect business?
- ADAPT to change to be successful
- helps businesses REMAIN COMPETITIVE and will reduce competitiveness if failing to adapt.
-helps business stay connected to world in trade & communication
examples of tech
- robotics
- drone tech
- social media
- software applications / websites
factors to consider when implicating tech
- cost effective?
- more efficient?
- will staff need to be trained?
- will it downsize labour force?
customer database meaning:
bank of information on customers, including buying habits & preferences
successful implication of tech example:
coles and woolies - invest in data analysis to collect data through apps, online shopping, loyalty cards = effective targeted marketing = special discounts or increase price = analyse effectiveness of promotions
globalisation is:
the effect of improved communications, lower transport costs and unrestricted trade producing a more combined global economic system
advantages of globalisation:
- wide range of customers & suppliers
- access to cheaper & different products/services
disadvantages of globalisation:
- increased competition
- additional taxes to import goods
- different laws and regulations