TDM & TG SET PRODUCTS Flashcards
Political leaning of daily Mail ?
Who do they appeal to ?
Type of newspaper ?
4 values ?
Who are they part of ?
- was top selling uk newspaper in 2020
- Daily mail is far right wing
- appeals to conservative, working class
- it’s a middle market tabloid
- appeals to older generation - average age reader of 56
- supports free market economy, British (royal family) traditions, the Church & the army.
-part of DMGT - close ties with conservative MP’s - controlled by chairman - Johnathan harmsworth
Political leaning of guardian ?
Who do they appeal to ?
Type of newspaper ?
4 values ?
Who are they part of ?
-Centre left wing - liberal
-Priorities social welfare & global issues
- appeal to well educated, digitally savvy liberal audience - avg. age of 54, 54% are male (more than TDM)
- Broadsheet
-liberal & progressive values - Scott trust, non profit company
Their editor in chief - Viner Katherine is first female EIC at guardian
-not controlled, has editorial independence
-aim to be informative, not biased
Right wing / conservative newspapers ?
Times
Daily Mail
The sun
Daily telegraph
Left wing / labour newspapers ?
The Guardian
The daily mirror
15th APRIL 2024
Daily Mail front cover
•~ serif typography - broadsheet
•~Top story : “Liz jones on the joy of owning her own home again!”
•~Full body, Long shot image of Hannah
•~ website in masthead
• As a royalist newspaper, The top story celebrates the conservative leadership in a positive pink saturated font colour, as it represents the rise in the economy.
• full body long shot of Hannah at Oliver awards is glamourised and objectifies , her in a revealing tight fitted dress. - typical of TDM as : patriarchal & traditional ideology
• website in masthead Is for promotion but reflects historical context of technological advancements
15th APRIL 2024
Daily mail headline of front cover :
“ITS TIME THE WORLD FACES EVIL EMPIRE IN TEHRAN”
• capitalised sensationalised headline - middle market tabloid
• villainises Iran, frames them as a universal danger “world” has to “face” them
• negative representation is ethnocentric and problematic : traditional British ideology
15th APRIL 2024
Daily Mail
HOMEPAGE : • clickbait news story of Sydney stabbing in a church
• 521 comments, 11 shares on Israel story
SOCIAL MEDIA
Insta post about Biden returning to the White House due to Iran drone attack on Israel : comment : “he should return to nursing home instead” - 50 likes
Homepage - shows TDM values of prioritising the church
521 likes, 11 shares - audiences are active participants
Social media - 50 likes on comment - condemning & mocking Biden - audiences challenging the media & thinking critically
- nothing on Twitter pages - limits bandura & gerbner - messages aren’t respeated so no “mean world”
15th APRIL 2024
The Guardian Front cover
Skybox - Sarah snook celebrated for winning award at oliviers ,
~•Bruce Lee nurturing father, “more than just a king fu guy, star, actor and…dad”
Layout ?
• Female actress, Sarah snook is celebrated & spotlighted in skybox - diverse representations - progressive
• Bruce Lee presented as nurturing father outside of his professional actor role. Progressive anti-stereotypical representation of masculinity
•Ordered layout, serif typography - broadsheet - quality journalism
15th APRIL 2024
The Guardian headline of front cover
“Us Warning as Israel weighs up response to Iran’s attack”
Subheading :
“I hope it’s behind us”
• Factual, unbiased headline rather than emotive - attempts to be trusted news source.
• Also, concerned with welfare
• Subheading links to progressive values as they hope to move past it
15th APRIL 2024
The Guardian
HOMEPAGE : •
•”support the guardian” in masthead
Variety of stories ? Unbiased headlines?
SOCIAL MEDIA ~• audience challenges TG caption of : “irans missile attack on Israel” to :
“I think you mean after Israel’s attack on irans consulate” - 457 likes
~• posts on insta
Homepage :
• Calling for support through donations shows they’re non-profit - trust worthy
• range of choice for audience
• neutral/unbiased headlines - progressive, editorial independence, promotes media plurality
Social media : audience has oppositional reading and speaks back to media producers - Jenkins “participation” theory
Instagram - reflects values for internationalism - several Iran & Middle East crisis posts
