Media Language

Question 1

Genre conventions for print and online news ?

Answer 1

PRINT - Headlines, Bylines & Datelines, Formal, Images with Captions, Quotations & Sources, Advertisements, Masthead & Branding.

ONLINE - click bait headlines, personalised content, embedded user content, advertisment, multimedia elements (video, GIF), social media live updates, hyperlinks

Question 2

Genre conventions of tabloids ?

Answer 2

• SUN, MIRROR
• “‘red tops” masthead - typically
• image led, sensationalised/ ‘popular’ newspapers
• mostly celebrity gossip & scandal
• use simpler language , more pictures

Question 3

Genre conversations of broadsheets ?

Answer 3

GUARDIAN, TIMES, TELEGRAPH
- text led, “quality” newspapers

• higher news content than “red tops” so cost more to buy & lower circulation

-longer sentences & paragraphs than tabloids - articles offer in-depth analysis

Question 4

What’s anchorage ?

Answer 4

Anchorage is how headlines / captions shapes the meaning of an image or message.
-it influences audience perception by framing events in a specific way.

Question 5

What’s :
-Feminism
-Ethnocentrism
-Collectivism

Answer 5

Feminism - advocacy for equal rights for all genders.
Ethnocentrism - believing one’s culture is superior to others leads to judgement.
Collectivism - needs of the group are more important than individual interests - teamwork

Question 6

Genre conventions middle market tabloids ?

Answer 6

DAILY MAIL, METRO, DAILY EXPRESS
- target readership is between ‘red tops’ and ‘broadsheets’