TCW QUIZ 1 Flashcards
is the adaptation of global and international products, into the local contexts they’re used and sold in.
GLOCALIZATION
by definition, going to be of much greater interest to the end user, the person who ends up using the product. This is because while it’s something that everyone can use and has use for, as a global product, its localization makes it more specific to individual, their context, and their needs.
GLOCALIZED PRODUCT
works for companies with decentralized authority structures, and for companies that exist and compete in multiple, different cultural contexts.
GLOCALIZATION
the individual’s increasing awareness of other peoples, cultures, and religions as a result of technological advances in communications and travel. `
GLOBALIZATION
The concept of globalization has involved the simultaneity and the interpretation of what are conventionally called the global and the local, or in a more abstract vein—the universal and the particular
Glocality
This posits the idea of electronic media uniting the world and removing time and space obstacles for business and personal life. Information technology (IT) then becomes the key to global competitiveness. With so much challenges in IT the world is facing today, time and space becoming irrelevant remains to be seep.
The Myth of ‘Time and Space Have Disappeared.
’ This is linked to McLuhan’s concept of global village with shared experiences and the postmodernists’ idea of culturally and economically interconnected world. The worldwide patronage of Hollywood movies, Disney Worlds and consumption of western products such as Coke and Starbucks are some examples Of this myth.
The ‘Myth of ‘Global Cultural Homogeneity.’
This is related to the ancient idea about man being one with nature and the modern ideas of world ecosystem and its protection. According to Ferguson (1992), the “utopian ideas embedded in this myth are transcultural and synchronic, displaying the power of myth to reinvent itself across space and time.”
The Myth of ‘Saving Planet Earth.’
This is about the power of the mass media to influence public opinion with respect to political ends. An example is the effectiveness of US film and TV products as exporters of American values. Accordingly, it updates the technology but not the premiSe about direct media ‘effects.’
The Myth of Democracy for Export via American TV’
is a process of interaction and integration among the people, companies, -and governments of different nations, a process driven by international trade and investment and aided by information technology.
Globalization
as a concept, is then closely connected with the way we view our place and meaning on this planet. However, it is more than this, for it also describes processes which steer the policies of nation states which directly impact upon various significant institutions.
Globalization
It •is international expansion on a world scale (Pavit & Patel, 1999); a declining. international variety; and increasing international interconnectedness.
characterized by thick global flows that make irrelevant
‘civilizations’
Give six core claims of globalism:
I. Globalization is about the liberalization and global integration of markets;
- Globalization is inevitable and irreversible;
- Nobody is in charge of globalization;
- Globalization benefits everyone (i.e., in the long run);
- Globalization furthers the spread Of democracy in the World; and
- Globalization requires a global war on terror.
Multinational corporations operate?
on a global scale, With satellite offices ane branches in numerous locations.
supervises world trade
Free World Trade Organization
