tatler Flashcards
masthead
In capital letters, so it is bold and stands out.
Uses serif font which makes the magazine seem sophisticated.
The word ‘tatler’ has connotations of gossip and talking. It is quite an old fashioned word used by middle/upper classes so it may target high class readers who are interested in history and tradition.
The white font makes the magazine seem classic and sophisticated, which adds to the feeling of fashion for the magazine.
cover star
The positioning of the cover star on top of the masthead signifies her importance. It also suggests that the magazine’s branding is so iconic it will be recognised even if partially covered.
Her direct gaze into the camera is highly conventional and draws in readers.
exclamation marks
The use of exclamation marks on the cover helps to add drama and excitement, and makes us feel that this magazine will have some exciting stories inside.
Exclamation marks signify the content will be dramatic and exciting.
‘SEE EU LATER’
It gives information relevant to the A-B audience. It is conversational and informal because of the play on words for ‘EU’, which draws the reader in.
It is a high-class story as they have property and investments abroad.
‘LOVE IN THE TIME OF CORONA’
Corona is relatable at the time, and is a play of words from the novel ‘Love in the Time of Cholera’
dress
The dress is a symbolic code. The historic buildings in Italy signify the history Emma Weymouth is making as the first marchioness of colour in British history.
shot type
medium long shot
Todorov
Equilibrium is the Tatler reader at the start, doesn’t know how to be A-B class.
Disruption is brexit, since high-class had property abroad.
Repair is the magazine making it better: ‘who to stay in touch with’, giving solutions so the reader doesn’t have problems with investments.
New equilibrium is ‘Marchioness’ for making changes.
Propp
Donor: Tatler because it is helping the reader complete the quest of becoming the best high-class person.
Hero: Emma Weymouth, because she is making history as first Marchioness of colour in British history.
Max: Max is the villain since he has a history for getting into trouble.
Reader: The reader is the hero because they are on a quest to get the news and to be the best socialite.
Barthes
Symbolic code: The maze symbolises wealth and aristocracy.
Symbolic code: Dress, historic buildings signify the history Emma Weymouth is making.
Cultural code: Dress, it is a Dolce and Gabbana dress
