heat Flashcards
cover
The cover is very busy. A busy/crowded layout suggests that the magazine will be packed with content.
masthead
The masthead ‘heat’ suggests that the magazine will be filled with hot gossip. The lowercase font used in unconventional, most mastheads for magazines use capital lettering. This signifies that the magazine is informal and relatable, down to Earth.
photos
Most photos seem unstaged and shot in real locations. Some seem grainy and low quality, and could be paparazzi photos. This adds to the sense of realism and as though we will see the ‘real’ celebrities, all those these articles will be truthful.
‘shock’
‘terrified’
Hyperbolic, dramatic words make the stories seem exciting and entertaining.
‘behind closed doors’, ‘double life’, ‘secretive star’, ‘secret heartache’
Lots of use of secretive themed words, engaging audience who want to find out the gossip.
!
Exclamation marks add to a sense of drama and excitement.
enigma codes
Enigma codes on the cover encourage the reader to purchase the magazine to find out more. Things are hinted at but not given answers to so the audience feels as though they need to read the whole magazine to find the answers to these questions.
‘Liam’s double life with Cheryl’
This is an enigma code; it doesn’t explain what that means or what they’re talking about. Doesn’t give away too much about the story so the audience is left wanting to know more.
intertextual references
Intertextual references to popular mainstream shows attracts wider mainstream audiences, widening their readership. Fans of these shows will be drawn to buying this magazine, to find out more about their favourite people from these shows, e.g ‘I’M A CELEB’ is a reference to the mainstream show ‘I’m a Celebrity’.
confident words
Confident words such as ‘badass’ are used. It is confident and aggressive language, signifying that this is a bold magazine and appeals to confident readers.
‘Queen of the Castle’
Calling Giovanna this signifies she is powerful, dominant, and a role model.
‘Posh’
Using Victoria Beckam’s nickname labels her as ‘posh’ and makes her seem rich and successful.
use of celebrities
The use of celebrities in general is engaging. But the focus on women in power or states of success is what challenges more typical representations of women in media.
Liam Payne
Liam Payne is marginalised in a small circle, and the ‘double life’ suggests that he is up to no good.
target audience
The representations of women on the cover in comparison to men suggests that the target audience is mainly women.
The use of colloquialisms on the cover suggests that the readers are younger.
However, this can be contradicted with the use of ‘Posh’, Victoria Beckam’s old nickname, as it may target older audiences who remember her as Posh Spice from Spice Girls.
