Target audience Flashcards
What is a Traget Audience
Is the specific group of consumers most likely to want your product or service
Primary Audience
Is the main group of people you want to reach with your message or product.
Secondary audience
Is the group of people who might notice your message but aren’t the main people you want to reach.
What are the 4 types of target audience?
Demographic, Psychographic, Geographic and Behavioral.
Demographic target audience
include age, gender, location, family status, and income level
Psychogrephic target audience
Is a way to define your target audience based on behaviour, values, and lifestyle.
Geograohic target audience
People who live in, or shop at, a particular location
Behavioral target audience
is a group of consumers identified and targeted based on their past online behavior, such as browsing history, purchase habits. and social media activity.
Psychological survivor
Is someone who has gone through a tough or traumatic experience and has found a way to deal with it and keep going..
Psychological social climbers
Are people who try to improve their social status by getting close to others who are more influential or wealthy.
Psychological care givers
Are people who provide emotional support and mental health care to others, helping them cope with stress, trauma, or mental health issues.
Psychological Explorers
Are people who try to understand their own thoughts and feelings, as well as those of others, to learn more about themselves and how they relate to the world.
Audience profiling
Is learing about a group of people to understand what they like and how they think.
Market segmentation
Is splitting people into smaller groups based on things they have in common, like age or interests.
Cultural target audience
Is a group of people who have similar customs and beliefs. Businesses make things that fit what these people like and need.
