Target Audience

Question 1

Who is the target audience of Channel 4?

Answer 1

Channel 4 viewers tend to fall into 16-34 age bracket, fans of sport and those who like to see more inclusive representations of social groups of which they may be a member

Question 2

What is channel 4s remit?

Answer 2

Channel 4s Remit is to appeal to the tastes and interest of a culturally diverse society provide alternative content that challenges the status quo

Question 3

What was the coverage of the ad?

Answer 3

Coverage was viewed by 20 million people

Question 4

Addressing audiences - Personalisation

Answer 4

Super Human deals with real human stories, focuses on day to day struggles of being an athlete in training and disabled, Individual narratives are constructed to encourage audience to identify with the athletes and their lives

Question 5

Addressing audiences - Technical Codes

Answer 5

Close-up shots show how unfamiliar lifestyles and humorous cartoons making the advert more relatable for the audience

Question 6

Addressing audiences - Audio-codes

Answer 6

Helps dress audience, soundtrack is recognisable song, upbeat and holds audiences attention

Question 7

Addressing audiences - USP

Answer 7

Showing the athletes stories - no voice over, no graphics moralising on the plight of the disabled, instead an attempt at the realistic portrayal of the lives of disables athletes

Question 8

Addressing audiences - Strapline

Answer 8

The audience are left to examine their own misconceptions of disability in the light of what they have just viewed

Question 9

How might the advert make some people feel?

Answer 9

The advert may make some audiences feel uncomfortable as it uses shock tactics to make audiences aware of issues facing disabled people

Question 10

How does the advert challenge the audience?

Answer 10

Advert challenges audiences to examine how they make use outdated language to categorise disabled people