target audience Flashcards
1
Q
social-economic factors
A
-how much an individual earns
class = working / middle / high
2
Q
age
A
the age of the target audience
3
Q
gender
A
males and females = different interests, helps to be specific
4
Q
ethnic groups
A
help to understand culture, race, religion, language.
failing to add these may cause offence
5
Q
geodemographics
A
the location of the target audience
6
Q
sexual orientation
A
the users sexuality can affect the media product
-can help with the design and language involved
7
Q
mainstream vs niche
A
wide range audience = mainstreame
small group of people = niche
