primary research methods

Question 1

questionnaires

Answer 1

• series of questions to gather information
• open answer questions allow the audience to answer extended responses
• yes or no answers allow answers to get put into a graph

Question 2

focus group

Answer 2

can get detailed feedback from customers

Question 3

interviews

Answer 3

used to gather opinions

Question 4

online surveys

Answer 4

questionnaire audience fills online

• quick and easy
• convinient to complete