T41 Flashcards
What is PESTLE and what is it used for?
You can use PESTLE analysis to determine business growth or decline based on 6 factors
(Politician, Economic, Social, Technology,Legal and Environment)
What factors of politics can affect business growth/ decline?
- competition policy
- industry regulation
- government spending and tax policies
- business policies and incentives
What economic factors affect business growth/decline?
- interest rates
- consumer spending and income
- exchange rates
- business cycle (GDP)
- inflation
What social factors affect business growth/decline?
- demographic change
- impact of pressure groups
- consumer taste and fashion
- changing lifestyles
What technology factors affect business growth/ decline
- disruptive technologies
- adoption of mobile tech
- health and safety laws
- environmental legislation
What environmental factors affect business growth/ decline?
- sustainability
- tax practices
- ethical sources (supply chain)
- pollution & carbon emissions
What is a boom and how does it affect businesses? (Business cycle)
- wages are increased and prices of goods and services are also increased
- Unemployment is low
Increased confidence = higher profits and investments - increased wages people have more disposable income to spend on products and services (higher consumer spending)
How do you come out of a boom?
Interest rates will increase to stop people from taking out credit and loans which lowers consumer spending on products and services
What happens in a recession and how does it affect businesses?
In a recession there is high unemployment because businesses cant afford to supply jobs and wages with low profits.
What is inflation?
Inflation is a sustained increase in the average price level of an economy. This is when the government will measure a typical ‘basket’ of everyday goods to calculate the increase/decrease in price
Why is inflation bad for the economy and businesses?
- it brings uncertainty for the future
- businesses will cut back on investments meaning less jobs, profits and tax for governemnt
What are the two ways businesses can deal with inflation (rising costs)?
- They will absorb the costs and generate less profit
- Charge higher prices to cover the increased costs of the products
What is consumer price index and how does the government take it into consideration?
- CPI is the main measure of inflation in the uk
- UK government has set the Bank of England a target inflation to 2%
- there aim is to achieve a sustained and stable inflation
- low inflation is also known as price stability
What are impacts of inflation on a business?
- Rising prices cost money - customers need to be informed. Brochures need to be reprinted with price updates (menu costs)
- having to re negotiate pay claims before industrial action
- international competitiveness - high inflation in UK means products become more competitive abroad so they look competitiveness in international markets
What is deflation?
When prices are falling and consumers delay spending because they think they can make future purchases at lower prices. This results in lower prices and lower profits. Postponing investments and cut production.