T1.2.2- 1.2.6: Demand, Supply, G&S Flashcards
Consumer goods and services
satisfy our needs and wants directly:
Consumer durables: Products that provide a service
Consumer non-durables: Products that are used up in the act of consumption e.g. drinking a coffee
iii) Consumer services
Demand
Quantity of a good or service that consumers are willing and able to buy at a given price in a given time period.
Demand curve
A demand curve shows the relationship between the price of an item and the quantity demanded over a period of time. For normal goods, more of a product will be demanded as the price falls.
Diminishing marginal utility
Marginal utility is the change in satisfaction from consuming an extra unit of a good or service. Beyond a certain point, marginal utility may start to fall (diminish). If marginal utility becomes negative, then consuming an extra unit will cause total utility to fall.
Effective demand
Demand in economics must be effective. Only when a consumers’ desire to buy a product is backed up by an ability to pay for it do we speak of demand.
Excess demand
The difference between the quantity supplied and the higher quantity demanded when price is set below the equilibrium price —> an upward pressure on price.
Law of demand
an inverse relationship between the price of a good and demand. As prices fall, we see an expansion of demand. If price rises, there should be a contraction of demand.
Perverse demand curve
slopes upwards from left to right. Therefore, an increase in price leads to an increase in demand. This may happen where goods are strongly affected by price expectations.
Willingness to pay
The maximum price a consumer is prepared pay to obtain a product.
Complements
Two complements are said to be in joint demand. Examples include fish and chips, iron ore and steel, hardware and software for digital products.
Cross price elasticity of demand
Responsiveness of demand for good X following a change in the price of good Y (a related good) —> important distinction between substitute products and complementary goods and services.
Derived demand
Derived demand is demand that comes from (is derived) from the demand for something else. Thus, the demand for machinery is derived from the demand for consumer goods that the machinery can make.
Low demand for good = low demand for machinery.
Elastic demand
Demand for which the coefficient of price elasticity of demand is greater than 1.
Income elasticity of demand
Measures the relationship between a change in quantity demanded and a change in real income.
Formula = % in quantity demand/% change in income.
Inelastic demand
When the coefficient of price elasticity of demand is less than 1.
Inferior good
When demand for a product falls as real incomes increases. Income elasticity is negative.
Luxury good
Luxury goods and services have an income elasticity of demand with a coefficient of more than +1 i.e. a 5% rise in real incomes might lead to an increase in demand of 20% giving a coefficient of YED of +4.