SWOT Analysis

Question 1

SWOT

Answer 1

Strengths
Weaknesses
Opportunities
Threats

Question 2

1. Resources / capabilities possessed (or not possessed) by the firm OR
2. The relationships between the firm the firm and:
   A. its customers
   B. its employees
   C. outside organizations (wholesalers, suppliers, banks, government agencies, etc.)

Answer 2

Strengths and weaknesses exist either because of

Question 3

____ are only meaningful when they serve to satisfy a customer need

Answer 3

Strengths

Question 4

Opportunities and threats exists ___the firm (and its relationships)

Answer 4

Outside

Question 5

A current or future event (trend) in the environment that can be exploited – typically for profitability

Answer 5

Opportunity

Question 6

A current or future (trend) in the environment that could harm the company – typically resulting in lower profitability.

Answer 6

Strength

Question 7

1. Conduct a Porter’s 5 Forces analysis
2. Identify industry / market trends and changes
3. Analyze competitors to understand their strengths & weaknesses
4. Research customers to understand changes / trends

Answer 7

How do we identify O & T?

Question 8

1. Competitive Rivalry
2. Supplier Power
3. Buyer (Customer) Power
4. Threat of new entrants
5. Threat of substitute products

Answer 8

Microeconomic factors
Porter’s 5 forces

Question 9

broad range of forces affecting an entire economy/country/society:
* demographic
* economic
* technological
* political/legal
* natural environment
* social/cultural

Answer 9

Macroeconomic factors

Question 10

identify ___ ___ by matching strengths to opportunities

Answer 10

Competitive Advantage

Question 11

real differences between competing firms

Answer 11

Competitive advantages