SWOT Analysis Flashcards by Jonathan Robinson | Brainscape

Q

What does SWOT stand for?

A

Strengths (Internal)
Weaknesses (Internal)
Opportunities (External)
Threats (External)

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Q

What does SWOT aim to discover?

A

What the business does better than the competition
What competitors do better
Whether it is making the most of the opportunities

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Q

Using SWOT analysis

A

There is no point using a swot analysis unless it is actioned. It is an analytical technique.

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