SWOT ANALYSIS

Question 1

What does SWOT stand for?

Answer 1

S - Strengths
W - Weaknesses
O - Opportunities
T - Threats

Question 2

S - Strengths

Answer 2

• What features of our brand are better than the competitors’?
• What positive perceptions do consumers have of our brand?

Question 3

W - Weaknesses

Answer 3

• What’s better about the competitors’ brand?
• What negative perceptions do consumers have of our brand?
• What are we bad at?

Question 4

O - Opportunities

Answer 4

• What are the newest trends in the market?
• Are there any developments in technology that will enhance the brand
  (i.e product development, distribution)?
• How can I gain market share?

Question 5

T - Threats

Answer 5

• Are new regulations going to influence our brand?
• Do the competitors have a unique
  selling proposition (i.e. patent or exclusive supplier, etc).
• How could I lose market share
  Substitutes?