Publicity and Public Selling Flashcards
1
Q
Publicity:
A
- Unpaid media coverage of a company or brand
- Can be positive or negative
- Businesses can’t buy publicity, but can control through public relations (PR)
2
Q
4 areas of P.R.
A
- Media relations
- Lobbying
- Brochures and annual reports
- Crisis management
3
Q
- Media Relations
A
PR have databases filled with media contacts (ex. Editor of newspaper and producers of new stations)
4
Q
4 sectors of media relations
A
- Press releases
- Press kit
- Press conference
- Press junket
5
Q
Press releases
A
print-ready stories about positive things the company is doing
6
Q
Press kit
A
pictures, TV ads, biographies, and other important info to make the company look good
7
Q
Press conference
A
media come to ask Q’s
8
Q
Press junket
A
media sent to an event (ie. media on air force one with the president, interviewing stars before movie launch)
9
Q
- Lobbying
A
- When PR influence government officials to make decisions to help their business
- Ex: gun lobby, tobacco lobby, alcohol lobby, etc.
10
Q
- Brochures and Annual Reports
A
- For customers and investors
- Accounting document that showcases the company’s numbers, debts, assets, etc.
11
Q
- Crisis Management
A
- Deal with damage control
- Ex: Maple Leaf food listeria outbreak
- Ex: BP Oil Spill