Publicity and Public Selling Flashcards

1
Q

Publicity:

A
  • Unpaid media coverage of a company or brand
  • Can be positive or negative
  • Businesses can’t buy publicity, but can control through public relations (PR)
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2
Q

4 areas of P.R.

A
  • Media relations
  • Lobbying
  • Brochures and annual reports
  • Crisis management
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3
Q
  1. Media Relations
A

PR have databases filled with media contacts (ex. Editor of newspaper and producers of new stations)

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4
Q

4 sectors of media relations

A
  1. Press releases
  2. Press kit
  3. Press conference
  4. Press junket
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5
Q

Press releases

A

print-ready stories about positive things the company is doing

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6
Q

Press kit

A

pictures, TV ads, biographies, and other important info to make the company look good

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7
Q

Press conference

A

media come to ask Q’s

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8
Q

Press junket

A

media sent to an event (ie. media on air force one with the president, interviewing stars before movie launch)

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9
Q
  1. Lobbying
A
  • When PR influence government officials to make decisions to help their business
  • Ex: gun lobby, tobacco lobby, alcohol lobby, etc.
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10
Q
  1. Brochures and Annual Reports
A
  • For customers and investors
  • Accounting document that showcases the company’s numbers, debts, assets, etc.
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11
Q
  1. Crisis Management
A
  • Deal with damage control
  • Ex: Maple Leaf food listeria outbreak
  • Ex: BP Oil Spill
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