Switch - Leading through Change

Question 1

Which book uses the Rider, Elephant, and Path framework to describe change?

Answer 1

Switch by Chip Heath and Dan Heath

Question 2

What represents the rational side in the Rider-Elephant-Path analogy?

Answer 2

The Rider

Question 3

What represents the emotional side in the Rider-Elephant-Path analogy?

Answer 3

The Elephant

Question 4

What does the Path represent in the Rider-Elephant-Path analogy?

Answer 4

The environment or situation

Question 5

How do you ‘Direct the Rider’?

Answer 5

1. Find the Bright Spots 2. Script the Critical Moves 3. Point to the Destination

Question 6

What does ‘Find the Bright Spots’ mean in the context of ‘Direct the Rider’?

Answer 6

Look for areas where things are working and replicate those successes.

Question 7

How do you ‘Motivate the Elephant’?

Answer 7

1. Find the Feeling
2. Shrink the Change
3. Grow Your People

Question 8

What does ‘Find the Feeling’ suggest when trying to ‘Motivate the Elephant’?

Answer 8

Make people feel something, as emotions can drive action.

Question 9

How do you ‘Shape the Path’?

Answer 9

1. Tweak the Environment
2. Build Habits
3. Rally the Herd

Question 10

What specific tactics can you use to ‘Find the Feeling’?

Answer 10

1. Use personal stories to make a point hit home.
2. Make the abstract concrete.
3. Showcase a compelling example that evokes emotion.

Question 11

How can you specifically ‘Shrink the Change’?

Answer 11

1. Set short-term goals.
2. Celebrate small wins.
3. Make the initial steps easy and achievable.

Question 12

How does ‘Grow Your People’ work in ‘Motivate the Elephant’?

Answer 12

It involves cultivating a sense of identity and fostering a growth mindset, making people believe they can change and that the change aligns with who they are.

Question 13

What are strategies to ‘Grow Your People’?

Answer 13

1. Reinforce a new identity (e.g., ‘We are eco-friendly’).
2. Encourage challenges as opportunities for growth.
3. Celebrate growth and learning over just outcomes.

Question 14

How can you ‘Tweak the Environment’ as per ‘Shape the Path’?

Answer 14

1. Change physical layouts to encourage desired behaviors.
2. Use tools or tech to facilitate the desired action.
3. Remove obstacles that hinder the desired behavior.

Question 15

How can you effectively ‘Build Habits’?

Answer 15

1. Use triggers or cues to initiate behavior.
2. Maintain consistency in actions.
3. Reward repeated desired behavior to reinforce it.

Question 16

How can you ‘Rally the Herd’?

Answer 16

1. Leverage peer pressure positively.
2. Use public commitments.
3. Showcase positive testimonials or case studies.