Sustainability

Question 1

What is sustainability and how does it relate to TBL?

Answer 1

“Sustainability … translates into a “triple bottom line” responsibility, with the implication that assessment of business results should be based not only on economic performance but should take into account the environment and social impact as well”

Question 2

Companies should be accountable for more than profits such as: (2)

Answer 2

1. Reducing demand for products and services (‘demarketing’)
2. Organisations must consider environmental sustainability and social welfare in conjunction with economic sustainability

Question 3

What happened in the case of Kit Kat?

Answer 3

In 2010 a social media campaign evolved in response to a Greenpeace article criticising Nestlé for sourcing palm oil (used in confectionary products such as Kit Kat) from non-sustainable sources and accused them of depleting areas of rainforest that were a habitat for orangutangs’

Question 4

What does the case of Kit Kat show?

Answer 4

1. consequences of not taking ethical issues seriously
2. Consumer pressure can force organisations to improve their environmental sustainability practices
3. The increased focus on ethical products and services and the growth of online consumer pressure groups