Criticisms of Marketing Flashcards
What was the main criticism of marketing in the past?
marketing was inherently deceptive, manipulative and caused people to buy things that they did not really need, including leading people into excessive debt.
What are the current criticisms of marketing (3)?
- contributing to unsustainable economic growth
- problems of resource depletion
- environmental damage and accelerated climate change effects
What is the definition of marketing?
“The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”
What is the triple bottom line approach?
The triple bottom line (TBL) is a theory that recommends that companies commit to focus on social and environmental concerns just as they do on profits.
What are the three factors in the TBL approach?
Economic demands
Social equity
Environmental impacts
Give an example of a factor concerned with the economy in the TBL approach.
Save money for reducing energy use.
Give an example of a factors concerned with environment in the TBL approach.
Lower pollutants and emissions
Give an examples of a factor concerned with social in the TBL approach.
CSR initiatives