Criticisms of Marketing

Question 1

What was the main criticism of marketing in the past?

Answer 1

marketing was inherently deceptive, manipulative and caused people to buy things that they did not really need, including leading people into excessive debt.

Question 2

What are the current criticisms of marketing (3)?

Answer 2

1. contributing to unsustainable economic growth
2. problems of resource depletion
3. environmental damage and accelerated climate change effects

Question 3

What is the definition of marketing?

Answer 3

“The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”

Question 4

What is the triple bottom line approach?

Answer 4

The triple bottom line (TBL) is a theory that recommends that companies commit to focus on social and environmental concerns just as they do on profits.

Question 5

What are the three factors in the TBL approach?

Answer 5

Economic demands
Social equity
Environmental impacts

Question 6

Give an example of a factor concerned with the economy in the TBL approach.

Answer 6

Save money for reducing energy use.

Question 7

Give an example of a factors concerned with environment in the TBL approach.

Answer 7

Lower pollutants and emissions

Question 8

Give an examples of a factor concerned with social in the TBL approach.

Answer 8

CSR initiatives