Surveys Flashcards
1
Q
surveys
A
way to collect primary data from large numbers of people
2
Q
surveys - favoured by who?
A
positivists
produces quantitative statistical data
3
Q
surveys - stages of a survey
A
- hypothesis/question
- operational concepts
- survey population and sampling frame
- sample size and sampling method
- research method
- pilot survey
- evaluate pilot survey
- full-scale survey
- analyse/interpret findings
- report on findings
4
Q
surveys - importance of pilot survey
A
small-scale practice survey
identify unforeseen problems
avoid wasting time and money in final survey
changes can be made before the main survey
5
Q
surveys - problems of social survey
A
- validity; interpretivist: fail to describe peoples motives, categories imposed by sociologists
- generalisation; representative: how far findings generalised to survey population
- reliability; findings found by other researchers