Surveys Flashcards
What are the different types of surveys and what do they do?
- Cross sectional: Snapshot from one point in time
- Cross-lagged: Dependent and independent variable at two points in time ← tells causality
- Panel: Sampled and recruited, answer questions over time
- Trend: measures same item with different samples from population each time
What can surveys measure?
Measuring change over time
What are the different types of survey questions?
Open-ended questions, dichotomous (one of two answers) questions, multiple choice questions, likert scales (level of agreement), semantic differential (opposite words) scales, double barrel (2 qs, only 1 answer) questions, negatively worded questions, double negative questions, language bias, funnel (start broad, end narrow), and inverted funnel (start narrow, end broad).
Bad survey questions are leading questions, double barrel questions, framing questions, negative wording and double negative
What are some strengths and weaknesses of different survey methods? Face-to-face, SCQ, internet,
Face-to-face: leads to richer responses but might be hard to keep tone and questions the same, environment and outside factors affecting
SCQ: Social communication questionare ….
Internet: they are flexible but hard to monitor and response time can vary
What are composite measures?
Mean score of a group of questions
What are scales and sub scales?
Sub-scales are smaller parts put together for the larger scale