Survey's

Question 1

Prevalence

Answer 1

Allows researchers to look at a group that may be to large for every member to be studied

Question 2

Use of Survey’s in Communication

Answer 2

Allows researcher to understand communication behavior

Question 3

Correlation design

Answer 3

questionnaire or interview that is used to assess all of the variables of interest and then analyze the relationships among them

Question 4

Sampling Frames

Answer 4

population list to sample from

Question 5

Sampling Methods

Answer 5

-Random
-Cluster
-Stratified
-Purposive
-Volunteer

Question 6

Random Samples

Answer 6

Best guarantee of external validity

Question 7

Cluster Samples

Answer 7

-Used when population is to large to be able to survey every member

Question 8

Stratified Samples

Answer 8

Used to select particular characteristics of members out of a population

Question 9

Purposive Samples

Answer 9

• non random
  -Market research
  -Anyone available in a setting

Question 10

Volunteer samples

Answer 10

-low validity
-choose those willing to participant

Question 11

Cross Sectional

Answer 11

-One time
-Easy to do
- Time bound

Question 12

Longitude

Answer 12

-Several points in time
-Can assess beliefs, attitudes, behaviors of population
-Better at capturing nature of communication
-More time

Question 13

How to Increase Response Rate

Answer 13

-Important to them or good cause
-monetary rewards
-Privacy
-Pre notification

Question 14

Selecting Questions

Answer 14

-Depends on purpose
- Can use pervious survey or adapt previous questions
-Develop new questions
-testing small group before everyone

Question 15

Types of questions

Answer 15

open ended can get all possibilities
closed ended can bias opinions and limit options

Question 16

Phrasing Questions

Answer 16

1.) be straightforward and do readability analysis
2.) Ask only about one issue (double Barreled questions)
3.) Avoided loaded language
4.) Above emotionally charged terms
5.) Avoid Double negatives

Question 17

question Format

Answer 17

-Tunnel
-Funnel
-Inverted Funnel format

Question 18

Ordering Questions

Answer 18

Group like questions together

Question 19

Quantitative Data

Question 20

Qualitative Data

Question 21

Cover letters

Question 22

Instructions

Question 23

Self administered questionnaires

Answer 23

-Those complete in presence of researcher
-Those completed by self

Question 24

Interviews

Answer 24

-Build Rapport
-Be bias
-Record accurate answers while administering the interview

Question 25

Telephone interviews

Answer 25

-Help reduce expense and time of in person interviews
-Reach more people

Question 26

group Interviews

Answer 26

• Helps facilitate discussion more than individual interviews

Question 27

Advantages of surveys

Answer 27

• Allows access to inaccessible behavior
  -Straightforward method
  -A lot if information in little time
  -Gather information from large population
  -Can be inexpensive
  -Deductive so you can study specific variables

Question 28

Disadvantages of surveys

Answer 28

• Does not directly deal with real life communication
  -May be inaccurate information
  -Social desirability bias
  -can be time consuming and expensive
  -Can be hard to get a good sample
  -hard to design and formate questions
• Can have low response rate
• May limit findings
  -Other bias