Survey Research and Design Flashcards
1
Q
What are some of the benefits of survey research?
A
Versatile (can address nearly any social science question); efficient (low cost, relatively quick turnaround); generalizable (lend itself to probability sampling)
2
Q
Under what conditions is survey research internally and externally invalid?
A
non observation (unrepresentativeness); nonresponse (individuals refuse to respond or cannot be contacted); errors of observation (measurement, reliability, validity)
