Survey Methods

Question 1

What are the two most important aspects of survey designs ?

Answer 1

• Sampling
• structuring of questions

Question 2

Surveys are often high in _______ and low in _________

Answer 2

External validity
Internal validity

Question 3

How can we manage internal validity in Surveys

Answer 3

Avoid leading/ambiguous questions

Question 4

What are the advantages and disadvantages of interviews

Answer 4

Advantages:
-Comprehensive, yields lots of rich information
- Usually don’t get problems with unclear information or missing data

Disadvantages:
-People refused to be interviewed, can’t be found, interviewers refuse to go there, easier to do things remotely
-costs, logistics
- interviewer bias

Question 5

What is meant by sampling frame bias ?

Answer 5

When some members of a population are systematically more likely to be selected in a sample than others

Question 6

What is social desirability bias ?

Answer 6

The tendency of respondents to answer questions in a manner that would be viewed as favorable by others