supply, demand, elasticity, taxes, subsidies & competition Flashcards
what are consumer protection laws
laws which protect consumers from exploitation and harmful business activities
list 3 competition policies
regulating the prices and service levels of monopolies
imposing fines on firms that abuse their market power
forcing monopolies to break up into smaller competition firms
what is competition policy
refers to measures governments use to control the behaviour of firms acting anti-competitively and against the interests of consumers
what is x-inefficiency
a monopoly may be poorly managed and inefficient if it does not face any competition
list 3 ways a monopoly may abuse its power
restrict market supply to force price up
restrict competition and consumer choice
cut product quality to save costs
what are natural barriers to entry
those barriers to entry which occur because large-scale production is often more efficient
what are artificial barriers to entry
those barriers created artificially and used by a monopoly to restrict competition
list two types of barriers to entry
artificial barriers to entry and natural barriers to entry
what are abnormal profits
excess profits above what they would be if there was competition
y do monopolies restrict supply
to force up the market price and earn abnormal profits
what is a monopoly
a single firm or grp of firms acting together with sufficient market power to restruct competition and set the market price
list 4 types of competition
perfect competition
monopolistic competition
oligopoly
monopoly
what is normal profits
the minimum amount of profit a firm needs to stay in the market
what are 2 differences between perfect competition and pure monopoly
in a perfect competition there are many suppliers with identical products and in a pure monopoly there is a single large supplier
in perfect comp, individual firms have no control over market price, in a monopoly, firms can determine market price
what can predatory pricing result in
damaging price wars
what is a disadvantage of cost based pricing
it takes no account of what consumers may be willing to pay or how much competition there is
cost plus pricing formula
tc/output + mark-up = selling price
what is cost pluw pricing
it involves estimating how many of the product will be produced and then calculating tc of producing this output and finally adding a percentage markup for profit.
why is price leadership done
to avoid price wars
what is price leadership
firms with the largest market share who are the price leaders will raise or lower its prices and other firms in the market will do the same.
what is price wars
involves setting the prices in line with the competitors price or just below their prices
what is predatory pricing
prices are cut down deeper often below the costs in order to destroy sales of new or existing competitor
when is price skimming used commonly
with products which are new inventions and ppl r willing to pay a premium price because of the novelty.
what is price skimming
this is when product is launched at a premium price.
when is penetration pricing usually followed
when there is a lot of competition and the product may not be unique
what is penetration pricing
involves setting the price lower than the competitors prices
list a cost based pricing strat
cost plus pricing
list 3 competitive pricing strats
predatory pricing
price wars
price leadership
list two demand based pricing strategies
penetration pricing
price skimming
list 3 types of pricing strategies
demand based pricing, competition based pricing. cost-based pricing
list 2 types of advertising
informative and persuasive
what is non-price competition
competing on all other product features other than price
what is price competition
competing with rival suppliers on product price
what are the 2 types of competition
price competition, non price competition