SUPPLY CHAIN SEGMENTATION Flashcards
determines delivery method, such as palletized
network, parcel carrier, or post. Large bulky items require
two people for unloading, so setting up a separate
network is often more cost-effective than having two
people for all deliveries.
SIZE
Food products have three main
temperature regimes: frozen, chilled, and ambient. These
often form segmented supply chains, but can be
combined in a single supply chain with multi-
temperature warehouses and compartmentalized
vehicles.
TEMPERATURE REGIME
Certain products, such as liquids, powders, and
granules, are ideal for bulk handling and necessitate
specialized storage, handling, and transport facilities.
BULK
Goods, even if not hazardous, can
potentially contaminate other products due to their
smell.
CONTAMINATION
Hazardous goods may necessitate a distinct
supply chain to ensure the implementation of all
necessary safety measures.
HAZARD
Certain goods, such as bank notes and
bullion deliveries, may be targeted by opportunistic or
planned robberies, necessitating increased security
measures like armoured vehicles.
PILFERABLE GOODS
Goods come in various forms, like a single shirt
product line with various collar sizes, colors, and sleeve lengths. To meet customer needs, multiple stock-
keeping units (SKUs) are needed, and centralized
stockholding is recommended to minimize safety stocks.
VARIETY
The value of goods can impact supply chain
segmentation, affecting inventory costs. Low-value
goods may be held in multiple locations, while high-value goods may be centralized to reduce safety stocks.
VALUE
is crucial for demand creation and
understanding customer classifications.
SEGMENTATION IN MARKETING
the location of the customer, eg by continent,
country, region or urban/rural.
GEOGRAPHIC
populations are often broken down into
categories according to such
factors as age, gender, income, home/car ownership,
employment and ethnic origin.
DEMOGRAPHIC
focuses on the interests, activities, and opinions
of consumers, often relating to lifestyles.
PSYCHOGRAPHIC
This pertains to consumer behavior, such as
their frequency of purchasing certain products and their loyalty
to specific brands.
BEHAVIOURISTIC
Industrial customers often undergo
segmentation based on factors such as turnover, employee
count, and industry sector.
FIRMOGRAPHIC
Customers seek close working relationships with
mature products, often associated with supply chain design
using continuous replenishment principles, allowing both
parties to benefit from predictable demand.
COLLABORATIVE
This is a commodity-type buying segment where price is
the ‘order winner’, making a lean supply chain at minimum cost
suitable.
EFFICIENT
The segment necessitates a swift response to
unpredictable supply and demand situations, necessitating an
agile supply chain.
DEMANDING
The product life cycle refers to the duration and stage of
a product, potentially influencing Fisher’s innovative and
functional product segments.
DURATION
Customers consistently seek new developments and
ideas from suppliers, requiring innovative supply chain solutions
and flexibility in response.
INNOVATIVE
this is the time window for delivery or the delivery lead
time that is required.
WINDOW
This pertains to the Pareto volume classification, which
determines whether products are fast or slow-moving.
VOLUME
This pertains to the product range, specifically the number
of individual SKUs (colors, forms, sizes, etc.) in the product.
VARIETY
This relates to demand variability and unpredictability.
VARIABILITY
