SUPPLY CHAIN SEGMENTATION Flashcards
determines delivery method, such as palletized
network, parcel carrier, or post. Large bulky items require
two people for unloading, so setting up a separate
network is often more cost-effective than having two
people for all deliveries.
SIZE
Food products have three main
temperature regimes: frozen, chilled, and ambient. These
often form segmented supply chains, but can be
combined in a single supply chain with multi-
temperature warehouses and compartmentalized
vehicles.
TEMPERATURE REGIME
Certain products, such as liquids, powders, and
granules, are ideal for bulk handling and necessitate
specialized storage, handling, and transport facilities.
BULK
Goods, even if not hazardous, can
potentially contaminate other products due to their
smell.
CONTAMINATION
Hazardous goods may necessitate a distinct
supply chain to ensure the implementation of all
necessary safety measures.
HAZARD
Certain goods, such as bank notes and
bullion deliveries, may be targeted by opportunistic or
planned robberies, necessitating increased security
measures like armoured vehicles.
PILFERABLE GOODS
Goods come in various forms, like a single shirt
product line with various collar sizes, colors, and sleeve lengths. To meet customer needs, multiple stock-
keeping units (SKUs) are needed, and centralized
stockholding is recommended to minimize safety stocks.
VARIETY
The value of goods can impact supply chain
segmentation, affecting inventory costs. Low-value
goods may be held in multiple locations, while high-value goods may be centralized to reduce safety stocks.
VALUE
is crucial for demand creation and
understanding customer classifications.
SEGMENTATION IN MARKETING
the location of the customer, eg by continent,
country, region or urban/rural.
GEOGRAPHIC
populations are often broken down into
categories according to such
factors as age, gender, income, home/car ownership,
employment and ethnic origin.
DEMOGRAPHIC
focuses on the interests, activities, and opinions
of consumers, often relating to lifestyles.
PSYCHOGRAPHIC
This pertains to consumer behavior, such as
their frequency of purchasing certain products and their loyalty
to specific brands.
BEHAVIOURISTIC
Industrial customers often undergo
segmentation based on factors such as turnover, employee
count, and industry sector.
FIRMOGRAPHIC
Customers seek close working relationships with
mature products, often associated with supply chain design
using continuous replenishment principles, allowing both
parties to benefit from predictable demand.
COLLABORATIVE
