Supply and demand test Flashcards
Demand
defined as the quantity of a good or service that consumers are willing and able to buy at a given price in a given time period.
effective demand
this is the combination of desire for a product or service with the ability and readiness to pay.
Consumer sovereignty
this suggests that consumers control resources by deciding what to buy
Law of inverse demand
states that there is an inverse relationship between price and quantity.
Law of demand
States that the demand curve is downward sloping, 2 types of changes in demand:
-movement along the demand curve
-shifts in the demand curve( any other factor leading to an increase or decrease in demand)
Movement along the demand curve
A change in price of the product will cause a movement along the demand curve. Other factors remaining constant (ceteris paribus) there is an inverse relationship between the price of a good and demand therefore: A fall in price of the good results in an extension of demand (quantity demanded will increase). Whilst an increase in price causes a contraction in demand (quantity demanded will decrease)
Complementary goods
Products which are bought and used together. A fall in price of good x will lead to an extension in quantity demanded for x. And this might lead to higher demand for the complement Good Y. Complements are said to be in joint demand. The cross price elasticity of demand for 2 complements is negative. Examples include, fish and chips, pasta sauce and pasta, shoes and polish and flights and taxi services.
Substitutes
Substitute goods are two alternative goods that could be used for the same purpose. They are goods that are in competitive demand. A rise in Price of Good x will lead to a contraction in demand for Good x. This might then cause some consumers to switch to a rival product Good y. This is because the relative price of Good y has fallen. The cross price elasticity for 2 substitutes is positive. Examples include: tea and coffee, smartphone brands, supermarket chains, cereal brands.
Normal goods
Goods that experience an increase in demand due to an increase in consumer income, e.g. clothing, holidays, electronics.
Inferior goods
A good whose demand decreases when peoples income rises when real incomes rise during economic growth, demand for inferior goods will fall curing an inward shift of demand curve. Examples include, own label discounters, economy class travel, public transport, cigarettes.
Shift in demand curve
Shift in demand curve is caused by a change in any factor other than price. The curve can shift to the right(increase) or left(decrease) . These are known as the conditions/ determinants of demand.
Determinants of Demand:
-price of substitutes
-price of complements
-taste and preferences
-advertising
-income
-population- changes in size/ age distribution
Supply
defined as the quantity of a product that a producer is willing and able to supply into the market at a given price in a given time period.
Changes In supply
2 types of changes in supply:
- Movement along the supply curve
- Shifts in the supply curve
Law of supply
Positive relationship between price and quantity supplied. As price rises, quantity supplied rises.
Movement along the supply curve
Causes by a change in price of the good or service. An increase in the price of the good results in an extension of supply (quantity supplied will increase). A decrease in price causes a contraction of supply (quantity supplied will decrease)