sunk cost effects Flashcards
Errors originate from 3 areas (Cohen, 1981)
- Normative System: errors are rated in relation to a normative system that depends on the understanding of logic and deductive reasoning
System sometimes does not fit to the behavior in the real world - Interpretation problem: participants do not always understand the task in the way that they are intended
- External validity problem: many tasks in the lab are somewhat artificial and have little in common with the real life
Distinguishing two kinds of rationality can solve the problem of normative system and explain errors:
- Personal/ instrumental reasoning, which is used to achieve one’s goals
- Normative reasoning, which is occurs in relation to a normative system
Error =
when human prefers to follow instrumental instead of normative rationality
Human rationality should be evaluated to the degree that it corresponds to a normative standard
Descriptivism
focused on instrumental rationality (=the achievement of personal goals) and casts doubt on the supremacy of normative rationality
• Grounded rationality: Behavior B is rational for Agent A, in epistemic context E, if B facilitates achievement of A’s goals within the constraints of E
o Epistemic context = everything that affects the beliefs and desires of a person
Psi Theory
presents a holistic architecture of the human mind, that integrates the emotional and motivational aspects into the cognitive system
Three kinds of competence
epistemic competence (coping with any specific task), general competence (overall ability to cope with the environment) effect-related competence (ability to have an effective impact on the environment)
Meta-Reasoning framework
refers to the process that monitor the progress of reasoning
• States of these processes are experienced as feelings of certainty or uncertainty
• If a certain level of certainty is reached, the judgement is made
Sunk-cost effect
cognitive bias that is defined as the tendency to continue an endeavor once an investment in money, effort, or time has been made
Example for utilization decision
if you have ticket for a concert and get invited for a party, that you would prefer, you will go for the concert, because you paid for it
Example for progress decision
You would finish your Bachelor, if you realize in the last year that you do not like Psychology
Aim of the Study:
clarify which goals people follow when they demonstrate instrumental rationality and what role unconscious need regulation plays
From a normative view
irrationality = not choosing the option that maximizes gains (Sunk-cost effect = bias)
From an instrumental view
choosing the own option can maintain or increase the feeling of competence (sunk cost effect = not necessarily a bias, because it helps to achieve the personal goal)